• Articles

    Google Search Explained | Search for Beginners Ep 4

    Searchis a powerful tool! It allows users to find, share, and access an almost infinite amount of content, regardless of how or where they connect. Understanding how Google Search works is essential, if you have an online business and you want your customers to find you. Whether you have a website, log, social media profile, or Google My Business listing, Google goes through a whole journey to find your business, categorize it, and show it to your potential customers. First of all, Google needs to realize your business has a presence on the web. For this, Google constantly searches for new content to add to its huge catalog. This discovery…

  • Advertorials and Native Advertising
    Articles,  Blog

    Advertorials and Native Advertising

    MATT CUTTS: Hi, everybody. My name is Matt Cutts and I work in the Web Spam team at Google. And I wanted to talk to you, today, for a little while, about advertorials, Native advertising and editorial content. So let’s start with the easiest stuff, editorial content. That’s the meat and potatoes of whatever you’re writing. If you’re a blogger, it’s the primary stuff you’re writing about. If you’re a newspaper, it’s the news articles that you publish, online or in your newspaper. I think people have a pretty good sense about what editorial content is. So how about advertorial content or native advertising? Well, it’s advertising. But it’s often…

  • How many types of messages does the webspam team send to Webmaster Tools?
    Articles,  Blog

    How many types of messages does the webspam team send to Webmaster Tools?

    MATT CUTTS: Today’s question comes from Tokyo, Japan. The question is, you’ve been sending various kinds of messages via Webmaster Tools to improve transparency. It’s a good move. How many types of messages do you send, and how do you decide what message you send? Great question. So I can share a little bit of stats. At this point, we do send hundreds of thousands of messages each month. That might sound like a lot, but for example, one search engine named Blekko estimated that a million spam pages are created every hour. So the web is very large, so it shouldn’t be a surprise that some percentage of it…

  • Does Google take action on automatically generated pages that provide no added value?
    Articles,  Blog

    Does Google take action on automatically generated pages that provide no added value?

    Today’s question comes all the way from the Netherlands. Walter wants to know, what does Google do against sites that have a script that automatically picks up search queries and makes a page about it? For example, you Google [risks of drinking caffeine], and end up at a page “we have no articles for drinking caffeine” with lots of ads. OK. So it’s a bad user experience. And the way that you’ve asked the question, we are absolutely willing to take action against those sites. So we have rules in our guidelines about auto-generated pages that add very little value. And I have put out in the past specific calls…

  • Does Google use a set standard for manually removing webspam?
    Articles,  Blog

    Does Google use a set standard for manually removing webspam?

    Today we have a really fun question from Billy in Sacramento. Billy asks, “When Google does a manual review, do you guys use a set standard when banning, removing from the index sites? Or do you guys ban based on if it looks bad or even smells like spam?” So let me try to tackle the question that I think you’re worried about and then tell you a little bit more about how we try to tackle webspam. One thing that we don’t do is just say, oh, someone is being critical of Google, therefore, take action, right? We’re big believers in the Voltaire saying, “I might not agree with…

  • What should be included in a proper reconsideration request?
    Articles,  Blog

    What should be included in a proper reconsideration request?

    Hello. We have a fun question from Pittsburgh, Pennsylvania. Benson Senator asks, “Could you please give details on what should be included in a proper reconsideration request?” Fantastic question. We have done a video about this. I think Brian White and a web spam analyst, Rachel, also had given their perspective. But I’ll give you a very high level view and then maybe a few things to chew on and think about. At a very high level view, the goal of your reconsideration request is, number one, to tell Google you’ve stopped whatever violations of the quality guidelines were happening– paid links, cloaking, scraping, doorways. Whatever it was, you need…