• How do I know which links to remove when I get an “unnatural links” message?
    Articles,  Blog

    How do I know which links to remove when I get an “unnatural links” message?

    MALE SPEAKER: Today’s question comes from dbizzle in Los Angeles, who wants to know “Google Webmaster Tools says I have ‘unnatural links,’ but gives little help as to which specific links are bad. Since I have never purchased links, I don’t know which ones to have removed, and I’m scared of removing good ones, which will hurt my traffic. Suggestions?” Excellent question. So we’ve tried to become more transparent. And when we were saying links were affecting our reputation of the entire site, we would tell people about that. More recently, we’ve been telling people and opening up and saying, hey, we still like your site– your site overall might…

  • Using Search Queries to improve your site
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    Using Search Queries to improve your site

    [MUSIC PLAYING] Hi. I’m Maile Ohye. I’d like to share some of the ways I use Search Queries information from Google Webmaster Tools to improve my site. To give some background, the first step of the search engine pipeline is crawling, then indexing, and last is search results, which includes ranking and display of results to users. Search Queries data sheds light on this third step in the search engine pipeline. If a user clicks and comes to your site, that’s where traditional Google Analytics comes in. Search Queries, however, also displays impression data, meaning you’ll also have information about searchers when they see your site but might not click…

  • Why doesn’t Google release an SEO quality check up calculator?
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    Why doesn’t Google release an SEO quality check up calculator?

    Today’s question comes from India. And the question is, why doesn’t Google release an SEO quality check up calculator? This will help people to optimize their websites in the right direction. Is Google willing to do this or it just wants people to keep guessing what’s wrong with their websites? Great question. So, yes and no. In some sense, we do want it to be easy to do SEO in the sense that we want to tell people about mechanical issues, like if they shoot themselves in the foot with a noindex, or if they’re doing really, really bad things, like block themselves out with robots.txe. And we have started…

  • My site’s template has multiple H1 tags
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    My site’s template has multiple H1 tags

    [MUSIC PLAYING] JOHN MUELLER: Today’s question comes from Germany. Markus asks, my site’s template has multiple H1s. Is this a problem? An H1 element is commonly used to mark up a heading on a page. There’s something to be said for having a single, clear topic of a page, right? So how critical is it to have just one of these on a page? The answer is short and easy. It’s not a problem. With HTML5, it’s common to have separate H1 elements for different parts of a page. If you use an HTML5 template, there’s a chance your pages will correctly use multiple H1 headings automatically. That said, regardless…

  • More Than Just Keyword Tracking
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    More Than Just Keyword Tracking

    James Schramko here with a SEO news update. In this episode I’m going to talk about Analytics and some changes in the marketplace regarding tracking of keyword ranking. Gather data from your analytics So you’ve got your good website, you’ve got good content on it, you’re getting some backlinks, you’ve got a little bit of social stuff happening, we know the basics and you’re doing a good job. Well done. Now it’s time to dig further into your Analytics and see what’s making you the money. Be sure to hook your website up to Google Webmaster Tools and also Google Analytics. You want to be looking at things like the…

  • Help for hacked sites: Code injection
    Articles,  Blog

    Help for hacked sites: Code injection

    [MUSIC PLAYING] Hi. I’m Lucas Ballard. I’m a software engineer at Google, and I work on Google Safe Browsing. I’d like to provide more information for site owners who are notified that their site was infected with malware, specifically with the type code injection. If your site is infected with malware, you can see sample infected URLs and the type of the infection when you verify ownership of your site in Google Webmaster Tools. Google Webmaster Tools can be found at google.com/webmasters. With regard to the malware type code injection, this means that pages on your site were modified to include malicious code. If you’ve verified ownership of your site…