• Articles

    Webmaster Tools Overview – FlipperSD CMS

    Hi, welcome to the Pen Publishing Interactive FlipperSiteDeveloper CMS video. In this video I’m going to give you an overview of FlipperSiteDeveloper CMS’s Webmaster Tools. Let’s get started. So I’m already logged into my website here and I already went to the webmaster tools on this left sidebar here and I just click webmaster tools. So if you’re there you’ll see this interface just like mine and what I’m going to do is I’m just going to give you an overview of each section and the benefits of having this within your website. So let’s get started here with the search engine sitemaps at the top. So a sitemap all…

  • Rich Snippets: Troubleshooting
    Articles,  Blog

    Rich Snippets: Troubleshooting

    If your Rich Snippets are not appearing in search results, there are a few general troubleshooting guidelines that you can follow to figure out why. Make sure you’re not using any hidden markup. In general, Google won’t display any content in Rich Snippets that isn’t visible on your page. Make sure you’ve marked up all of the required properties for each of the elements you’re using. You can find all of our required properties bolded in the Rich Snippets section of Webmaster Tools. Additionally, make sure that you’re using the correct property name for the markup format that you’ve chosen. The Rich Snippets testing tool can help identify property-related problems…

  • Introduction to Rich Snippets
    Articles,  Blog

    Introduction to Rich Snippets

    JEREMY: Hi. I’m Jeremy. I’m on the Google search team, and I’ll be talking about rich snippets. Rich snippets provide webmasters with the ability to add useful information to their web search results snippet. The purpose of rich snippets is to present users with more information about the content that exists on a page so that they can better decide which result is most relevant for their query. And this may result in additional traffic to your site. In order to ensure a good user experience, it’s important that rich snippet market accurately reflects the primary content of your page. To implement rich snippets, all you need to do is…

  • How do I know which links to remove when I get an “unnatural links” message?
    Articles,  Blog

    How do I know which links to remove when I get an “unnatural links” message?

    MALE SPEAKER: Today’s question comes from dbizzle in Los Angeles, who wants to know “Google Webmaster Tools says I have ‘unnatural links,’ but gives little help as to which specific links are bad. Since I have never purchased links, I don’t know which ones to have removed, and I’m scared of removing good ones, which will hurt my traffic. Suggestions?” Excellent question. So we’ve tried to become more transparent. And when we were saying links were affecting our reputation of the entire site, we would tell people about that. More recently, we’ve been telling people and opening up and saying, hey, we still like your site– your site overall might…

  • Using Search Queries to improve your site
    Articles,  Blog

    Using Search Queries to improve your site

    [MUSIC PLAYING] Hi. I’m Maile Ohye. I’d like to share some of the ways I use Search Queries information from Google Webmaster Tools to improve my site. To give some background, the first step of the search engine pipeline is crawling, then indexing, and last is search results, which includes ranking and display of results to users. Search Queries data sheds light on this third step in the search engine pipeline. If a user clicks and comes to your site, that’s where traditional Google Analytics comes in. Search Queries, however, also displays impression data, meaning you’ll also have information about searchers when they see your site but might not click…

  • Why doesn’t Google release an SEO quality check up calculator?
    Articles,  Blog

    Why doesn’t Google release an SEO quality check up calculator?

    Today’s question comes from India. And the question is, why doesn’t Google release an SEO quality check up calculator? This will help people to optimize their websites in the right direction. Is Google willing to do this or it just wants people to keep guessing what’s wrong with their websites? Great question. So, yes and no. In some sense, we do want it to be easy to do SEO in the sense that we want to tell people about mechanical issues, like if they shoot themselves in the foot with a noindex, or if they’re doing really, really bad things, like block themselves out with robots.txe. And we have started…

  • My site’s template has multiple H1 tags
    Articles,  Blog

    My site’s template has multiple H1 tags

    [MUSIC PLAYING] JOHN MUELLER: Today’s question comes from Germany. Markus asks, my site’s template has multiple H1s. Is this a problem? An H1 element is commonly used to mark up a heading on a page. There’s something to be said for having a single, clear topic of a page, right? So how critical is it to have just one of these on a page? The answer is short and easy. It’s not a problem. With HTML5, it’s common to have separate H1 elements for different parts of a page. If you use an HTML5 template, there’s a chance your pages will correctly use multiple H1 headings automatically. That said, regardless…