• Brighton SEO talk April 2017 | Beyond the Basics of Website Migration: Tried, Tested & Successful
    Articles,  Blog

    Brighton SEO talk April 2017 | Beyond the Basics of Website Migration: Tried, Tested & Successful

    So first up we’ve got Omi. Most of you know him so I am not really sure how much of an introduction he relly needs. He is an expert in everything technical SEO. He makes great videos so if you ar not following him online already you definitely should be. He’s got about six years experience in everything digital. And he’s gonna talk all about going beyond the basics of a website migration. Hi, guys. Thank for coming here today. Kelvin thank you for inviting me to this wonderful conference. My name is Omi Sido and as most of you know I love talking about SEO and the way SEO…

  • Website Best Practices; HTTPS, SEO, Sitemaps, Robots, Redirects & Analytics – ECT 14, Mike Hoyles
    Articles,  Blog

    Website Best Practices; HTTPS, SEO, Sitemaps, Robots, Redirects & Analytics – ECT 14, Mike Hoyles

    Now we get to the actual website itself and its reach. So, yours or your client’s footprint on the internet. Most people’s first interaction with the brand. What is the first impression? What was your first impression? First impressions matter. Were you able to find the site easily? Once you’re on the site, can you easily find the content that you’re looking for? Is navigation simple or is it a nightmare? Is the messaging and content clear and concise? Are there hurdles or unnecessary pages, popups, errors, broken links – things in your way as you are trying to accomplish something? Did you have the urge, even one time, to…

  • How to Keep Your Rankings & Traffic When Relaunching Your Site
    Articles,  Blog

    How to Keep Your Rankings & Traffic When Relaunching Your Site

    Hey guys. Edmund Pelgen here, and today I wanted to talk to you about maintaining your traffic and rankings after you relaunch your website. In the last two weeks I’ve probably seen two or three different websites get launched and people have come to me asking me to help them fix their traffic problems. And the reason is that the web developers have gone and made a bunch of changes without following these simple steps. And so these simple steps are, Number one, make sure that the page titles and the meta descriptions on your old site are carried across to the new ones. Those things are responsible for your…

  • Articles

    How to Keep Your Rankings & Traffic When Relaunching Your Site

    Hey guys. Edmund Pelgen here, and today I wanted to talk to you about maintaining your traffic and rankings after you relaunch your website. In the last two weeks I’ve probably seen two or three different websites get launched and people have come to me asking me to help them fix their traffic problems. And the reason is that the web developers have gone and made a bunch of changes without following these simple steps. And so these simple steps are, Number one, make sure that the page titles and the meta descriptions on your old site are carried across to the new ones. Those things are responsible for your…

  • Why it’s important to involve SEO in the website migration process
    Articles,  Blog

    Why it’s important to involve SEO in the website migration process

    There are a range of reasons why you might be undergoing a website migration, from rebranding to changing CMS, but whatever the reason, and whatever the size of your website, migrations are challenging and complex projects that can really damage your SEO if not done properly. So, how can you perform one without your website crashing out of the search results and losing all that valuable website traffic? Simply put, you need to involve an SEO expert throughout the website migration process. By involving SEO in the project from start to finish, rather than just having them tacked on there at the end, you’ll greatly reduce the SEO risk associated…

  • Website Migrations: Change your Design or CMS without affecting SEO
    Articles,  Blog

    Website Migrations: Change your Design or CMS without affecting SEO

    How do you handle a website migration especially when you are doing a site redesign or you’re changing a CMS platform, say, from Joomla to WordPress. This is the problem that many people have. They fear that they could lose rankings and they even stop themselves from going about the transition. Let me tell you its not as hard as it seems and if you do the right things, the right way you are not going to suffer any, you might see a blip in your rankings but it will be temporary and I don’t see any reason why there should not be a quick recovery if you follow a…