• How many types of messages does the webspam team send to Webmaster Tools?
    Articles,  Blog

    How many types of messages does the webspam team send to Webmaster Tools?

    MATT CUTTS: Today’s question comes from Tokyo, Japan. The question is, you’ve been sending various kinds of messages via Webmaster Tools to improve transparency. It’s a good move. How many types of messages do you send, and how do you decide what message you send? Great question. So I can share a little bit of stats. At this point, we do send hundreds of thousands of messages each month. That might sound like a lot, but for example, one search engine named Blekko estimated that a million spam pages are created every hour. So the web is very large, so it shouldn’t be a surprise that some percentage of it…

  • What should we expect in the next few months in terms of SEO for Google?
    Articles,  Blog

    What should we expect in the next few months in terms of SEO for Google?

    MATT CUTTS: Hey, everybody. Today’s webmaster video is answering the question, what should we expect in the next few months in terms of SEO for Google? OK, so first off, we’re taping this video in early May of 2013. So I’ll give you a little bit of an idea about what to expect as far as what Google is working on in terms of the web spam team. In terms of what you should be working on, we try to make sure that that is pretty constant and uniform. Try to make sure you make a great site that users love, that they’ll want to tell their friends about, book…

  • Can sites do well without using spammy techniques?
    Articles,  Blog

    Can sites do well without using spammy techniques?

    MALE SPEAKER: Today’s question comes from Miami, Florida. Daniel asks, Matt, do the good guys still stand a chance? We’re a small company that hired an SEO firm that we thought was legit but destroyed our rankings with spam backlinks. We’ve tried everything, but nothing helps. What can a company with good intentions do? OK, we were trying to decide how sassy to be when we were answering this question. Because essentially, you’re saying, do the good guys stand a chance? We spammed. And we got caught. And so we’re not ranking. And if you take a step back, if you were to look at it from someone else’s perspective,…

  • Unnatural links from your site
    Articles,  Blog

    Unnatural links from your site

    >>Matt: Hey everybody. This is Matt Cutts.>>Sandy: And I’m Sandy.>>Matt: And today we wanted to talk to you a little bit about if you’ve gotten the message that you have unnatural links from your site. So, this is something where because of the links that you are, the places that you are linking to, it’s affecting our trust in your site. And so let’s talk through it in a little more detail. Now, the good news is, this is something that is fixable. And it’s fixable by you relatively easily if you decide to commit to it. But first let’s give a little bit of an idea about like, what…

  • Unnatural Links to site
    Articles,  Blog

    Unnatural Links to site

    >>Matt: Hey everybody. This is Matt.>>Alex: And I’m Alex.>>Matt: And if you’re watching this video, you’ve basically gotten a message that talks about unnatural links to your site. And so, we wanted to give you a little bit of guidance about what the message means. How to correct the problem. And to learn a little bit more about it. To give you more context. So, if you’ve gotten this message, it basically means that we have seen enough low-quality or spammy links to your site that it’s a affected our opinion of your entire site. So it is something that’s worth taking action on. And trying to address. We don’t…

  • What’s it like to fight webspam at Google?
    Articles,  Blog

    What’s it like to fight webspam at Google?

    Today’s question comes from Brian Harnish. Brian asks, “what is a day in the life of a search spam team member like? What is the evolution of decisions in terms of how they decide which aspects of the search algorithm to update? Will certain things within the algorithm never be considered for removal?” Oof, OK so those are some great questions. Let’s talk through it a little bit. Remember, the web spam team has both engineers and manual spam fighters. So let’s talk a little bit about both. If you’re a manual spam fighter, what does your day look like? OK, well, I have done a lot of manual spam…

  • Unnatural Links to site – impacts links
    Articles,  Blog

    Unnatural Links to site – impacts links

    >>Matt: Hi everybody. I wanted to talk to you a little bit today about what to do and what it means if you get the message that we’ve taken targeted action on unnatural links pointing to your site. It’s an interesting message and there’s a little bit of nuance to this video so I wanna give you some background and maybe a little bit of historical context. Google’s primary purpose, the web spam team’s primary purpose is to make sure that you just get the best search results and that we protect users from having a bad search experience. So first and foremost we’re thinking about how do we return…

  • Hidden text and/or keyword stuffing
    Articles,  Blog

    Hidden text and/or keyword stuffing

    >>Matt: Hi everybody. This is Matt.>>Nelson: And I’m Nelson.>>Matt: And we wanted to talk to you a little bit today about hidden text and keyword stuffing. So, what does it mean if you get a message like this in Google’s free Webmaster Tools? The Webmaster console basically says “In our opinion, your site has hidden text or keyword stuffing.” Now luckily this is a relatively straightforward thing. But let’s walk through it just so people have the context. So how would you describe hidden text?>>Nelson: Hidden text is text that’s visible to computers or search engines but not necessarily visible to users.>>Matt: Mm-hm.>>Nelson: So it could be white text on…

  • Why might a page with bad backlinks links be ranking highly?
    Articles,  Blog

    Why might a page with bad backlinks links be ranking highly?

    Today’s question comes from Idaho. The question is, “I’ve seen multiple websites that appear in the number one spot for various keywords, whose backlink profiles are pretty low quality, like lower quality blog pages. Why wouldn’t Penguin have moved these sites further down in rankings?” Good question. So there’s a lot of possible reasons. One is Penguin is geared for certain types of spam, but it’s not geared for every type of spam. For example, it doesn’t help with hacked sites. So if a site is being propelled up the rankings on the basis of illegal hacking of sites, that’s not something that Penguin attempts to tackle. There are other…

  • Thin content with little or no added value
    Articles,  Blog

    Thin content with little or no added value

    >>Matt: Hi everybody. If you’ve gotten a message about thin content with little or no added value, I wanted to take a few minutes to explain what that means, give you some context and help you understand if you, if you get that message in our free webmaster console. So, hopefully the phrase “Thin content with little or no added value” is relatively intuitive but let’s walk through some examples of the sorts of things we would consider to fall into that category. A simple example would be doorways. So, this could vary everywhere from the classic doorway page where somebody is just making a ton of different pages, each…