• Lesson 11: The structure of your website – SEO for beginners training
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    Lesson 11: The structure of your website – SEO for beginners training

    A good site structure helps both your visitors and Google navigate your site. In this video, I’m going to explain to you why site structure is important for SEO and the basics of how to set up the structure of your site. Structuring your website is crucial for both usability and findability. Many sites lack a sound structure to guide visitors to the product they’re looking for. You need to make sure your visitors get to where you want them to go. Having a clear site structure also leads to better understanding of your site by Google, so it’s incredibly important for your SEO. Let’s take a closer look at…

  • Lesson 12: Cornerstone content and the Yoast SEO plugin – SEO for beginners training
    Articles,  Blog

    Lesson 12: Cornerstone content and the Yoast SEO plugin – SEO for beginners training

    Cornerstone content is a very important aspect of an SEO strategy. In this video, I’ll explain what cornerstone content entails and why it is important. Then, I’ll cover cornerstone content in relation to site structure. Finally, I’ll discuss how the Yoast SEO plugin helps you with optimizing your cornerstone content. So, what exactly are cornerstone articles? Cornerstone articles are the most important articles on your website. These articles directly reflect the mission of your company, and you definitely want to rank for them. You should choose your cornerstones carefully. Think of four or five pages you would like someone to read if they first visit your website. These articles should…

  • Lesson 7:  Focus keywords and the Yoast SEO plugin – SEO for beginners training
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    Lesson 7: Focus keywords and the Yoast SEO plugin – SEO for beginners training

    In previous videos, we discussed what keywords are. We also looked at the factors you should take into account when doing keyword research. In this video, we’ll show you how you can use the Yoast SEO plugin to optimize your chances of ranking with your focus keywords. Yoast SEO has a specific input field for your focus keyword in the Yoast SEO meta box underneath your post, as you can see here. So what you do is simply fill out your focus keyword, like “ballet shoes for kids” and then the plugin checks how you’re doing with that keyword. Let’s look at some examples. We’ve already talked about keyword density,…

  • Lesson 10: Readability and the Yoast SEO plugin – SEO for beginners training
    Articles,  Blog

    Lesson 10: Readability and the Yoast SEO plugin – SEO for beginners training

    The readability of your posts is a key factor for a holistic SEO strategy. We’ve already told you about holistic SEO and how important it is that you write quality content. Quality content of course needs to be original and relevant to your readers, but it should also be easy to read. Let me first tell you what we mean when we talk about content that’s easy to read. I’ll then explain why readable content is extremely important. So what makes a text readable? First of all, a readable text is a text that is well structured. It should have an introduction, a body in which you convey your message,…