• 21 Elements to A/B Test on Your Donation Page
    Articles,  Blog

    21 Elements to A/B Test on Your Donation Page

    The donation page is arguably one of the most important pages on your nonprofit’s website. Today we’re going to dissect that very page and come up with the 21 elements that you can A/B test to increase donations. In 2017, the charitable giving amount in the U.S. reached 390 billion dollars, and of that amount, 72 percent were from individual donors. And so that’s why it’s so important to optimize your donation page. When it comes to optimizing your website using A/B testing, we have another video that you can find over here to get down to the basics. Essentially what it boils down to is, you can test three…

  • Walkthrough: How To Do Content Gap Research With Ahrefs
    Articles,  Blog

    Walkthrough: How To Do Content Gap Research With Ahrefs

    When it comes to SEO, do you know what keywords your competitors are indexing for that you aren’t? There’s a website that does! I’m Olivia with Whole Whale and today we’re going to do a walk-through of the content gap feature on Ahrefs. Okay, but what is Ahrefs, apart from a mouthful to say? It is a data-driven SEO tool that allows you to track things like backlinks, organic traffic, indexing keywords, and non- indexing keywords. You can sample it for seven days for seven dollars and from there the fees start at ninety-nine dollars a month for a subscription, and in the seven day trial one of the first…

  • How to use the MOZ keyword research tool in 5 Minutes
    Articles,  Blog

    How to use the MOZ keyword research tool in 5 Minutes

    All right, so, two SEO copywriters walk into a bar, pub, cocktail, grill, lounge, margarita, martini — you see where I’m going with this. Keywords are incredibly valuable for SEO, but only if we’re using them right. I’m Olivia with Whole Whale, and today we’re going to go over how to max out your keyword research on moz.com. If you watched our other videos on Moz, you will already know what it is. It is a fantastic tool. It is great for helping you diagnose potential issues on your site’s SEO. It’s also helpful for finding out what’s working. And one of its key highlights is serving as a keyword…