• NEW – 9. How will you use WordPress – WordPress for beginners training
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    NEW – 9. How will you use WordPress – WordPress for beginners training

    In the previous lessons of this module, you’ve learned how to get WordPress up and running. We’ve also shown you what the WordPress back end looks like and what you can do with it. However, there’s one important question we haven’t discussed yet: how will you use WordPress? So, that’s what this video will be about. WordPress started as a blogging platform. However, over the years it evolved into a full content management system which can be used to build all kinds of websites. You can use WordPress in many different ways: to create a blog, a business website, an online store, a membership website, or… to sell online courses.…

  • Fragment: Internal linking tool
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    Fragment: Internal linking tool

    In this video I’m going to tell you about our internal linking tool in Yoast SEO Premium. First of all let’s start with what the internal linking tool exactly is. Well, it’s a tool that gives you suggestions from related articles to the one you’re writing. You can use these suggestions to easily add meaningful links to your text. Please note though that this is a premium feature of our plugin.

  • Yoast SEO in WordPress (classic editor) – Yoast SEO for WordPress training
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    Yoast SEO in WordPress (classic editor) – Yoast SEO for WordPress training

    In this module, we’re going to dive deeper into the Yoast SEO for WordPress plugin. And in this video we’re going to see all the locations where you can find elements of the Yoast SEO plugin. And the first one we’re going to look at is the WordPress dashboard. So if you’re on the WordPress dashboard you can see the Yoast SEO posts overview meta box at the bottom and there are three elements to it. First of all, you have the published posts SEO scores, which is subdivided into three separate categories. And these categories are called “needs improvement”, “good” and “OK”. And this is very convenient because it…

  • Lesson 5: What are keywords? – SEO for beginners training
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    Lesson 5: What are keywords? – SEO for beginners training

    What is a keyword? When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is very, very important, it’s also important to know what a keyword is exactly. And that’s the thing I want to discuss in this video. What is a keyword, some also call it a focus keyword? A keyword is a word that describes the content on a page best. It’s the search term that you most want your page to rank for. So when people search for that keyword or phrase, they should find a page on your website. Let’s say you’ve got…

  • Lesson 13: What is crawlability? – SEO for beginners training
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    Lesson 13: What is crawlability? – SEO for beginners training

    As mentioned in the first module, a search engine like Google uses crawlers, also named spiders, robots or simply bots, to follow links. When the crawler finds your site, it will start to read posts and pages on your site. The crawler will read the content of those posts and pages and will add the HTML version of these pages to a gigantic database, called the index. This index is updated every time the crawler visits your website and finds a new or revised version of it. Depending on how important Google deems your site and the amount of changes you make on your website, the crawler comes around more…

  • The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training
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    The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

    In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input field for your focus keyphrase. When you fill out your focus keyphrase, the plugin evaluates the page’s content and provides feedback on how to improve the text for that focus keyphrase. For example, it checks if you use the focus keyphrase often enough throughout your text, and whether you use it in enough subheadings.…

  • Rewriting passive sentences – SEO copywriting training
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    Rewriting passive sentences – SEO copywriting training

    In the previous video, we explained what the passive voice is. We showed you some example sentences. We taught you that the difference between active and passive sentences is not one of meaning, but of perspective. Compare “I see my friend” with “My friend is seen by me.” The first sentence is active (I am the one seeing, and I am the subject of the sentence). The second sentence is passive (I am the one seeing, but my friend is the subject of the sentence). Now, if you don’t write a lot of passive sentences, you basically have no problem at all, as we saw in the previous video. The…

  • Lesson 3: Google and holistic SEO – SEO for beginners training
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    Lesson 3: Google and holistic SEO – SEO for beginners training

    In this video, we’re going to discuss what SEO, or search engine optimization, entails. We’ll also go into Yoast’s concept of holistic SEO. First things first though: what is SEO? Well, it’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on ranking in the organic – which are non-paid – search results. The goal, in the end, is to rank high so the people who are looking for you or your product can find you. Whether you will be able to rank, depends on a lot of factors. We distinguish two categories. We have…

  • Yoast SEO in WordPress (block editor) – Yoast SEO for WordPress training
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    Yoast SEO in WordPress (block editor) – Yoast SEO for WordPress training

    In this module, we’re going to dive deeper into the Yoast SEO for WordPress plugin. And in this video we’re going to see all the locations where you can find elements of the Yoast SEO plugin. And the first one we’re going to look at is the WordPress dashboard. So if you’re the WordPress dashboard, you can see the Yoast SEO posts overview meta box at the bottom and there are three elements to it. First of all, you have the published posts SEO scores, which is subdivided into three separate categories. And these categories are called “needs improvement” “good” and “OK”. And this is very convenient because it allows…

  • Yoast structured data blocks (block editor)  – Yoast SEO for WordPress training
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    Yoast structured data blocks (block editor) – Yoast SEO for WordPress training

    In this screencast we’re going to look at a very cool feature of Yoast SEO in the block editor, which is that you can add structured data blocks to your posts. Before we do that of course we have to know what structured data blocks do, so let’s look at a search result page for “how to bake a cake” and we’ll see that there are more than just the regular results. First of all, you have a featured snippet, which tells you exactly how to bake a cake step by step. And also, if you scroll down you’ll see that the snippets right here have star ratings, for example.…