• Ask Yoast: Comment systems and SEO
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    Ask Yoast: Comment systems and SEO

    Hey, Max emailed us, asking ” There is no question that the Disqus service takes a little while to load on a webpage. So, do these blog commenting services, like Disqus, affect SEO in some way?” Well, yes, they do. Because, in fact, they’re so slow to load that most of the time, what you see is that Google doesn’t load the content of those comments, and doesn’t use them to rank that page. Which might be either a good thing or a bad thing, depending on how good your comments are and whether your comments have a lot of content or not. I personally don’t like these services because…

  • Articles

    How to fix the Yoast SEO plugin bug

    Hello! Kim here with A Cup of Content. If you have a WordPress website and you use the awesome Yoast SEO plug-in, you’re going to want to pay attention to what I have to share with you. There was a bug in Yoast about a couple of months ago that actually turned off the indexing of attachment URLs, which is how search engines like Google index your website for SEO or search engine optimization. If you’re like me and you consider SEO with everything you do, right down to the naming of your image files, then you’re going to want to take a second and watch this really quick video…

  • Lesson 13: What is crawlability? – SEO for beginners training
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    Lesson 13: What is crawlability? – SEO for beginners training

    As mentioned in the first module, a search engine like Google uses crawlers, also named spiders, robots or simply bots, to follow links. When the crawler finds your site, it will start to read posts and pages on your site. The crawler will read the content of those posts and pages and will add the HTML version of these pages to a gigantic database, called the index. This index is updated every time the crawler visits your website and finds a new or revised version of it. Depending on how important Google deems your site and the amount of changes you make on your website, the crawler comes around more…

  • The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training
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    The focus keyphrase in Yoast SEO – Yoast SEO for WordPress training

    In the previous video, we’ve described what a focus keyphrase is and why it is important to choose the right focus keyphrase for your posts and pages. Now, we’ll explain how the Yoast SEO plugin can help you with optimizing your text for the focus keyphrase you’ve chosen. The Yoast SEO plugin has a specific input field for your focus keyphrase. When you fill out your focus keyphrase, the plugin evaluates the page’s content and provides feedback on how to improve the text for that focus keyphrase. For example, it checks if you use the focus keyphrase often enough throughout your text, and whether you use it in enough subheadings.…

  • Lesson 11: The structure of your website – SEO for beginners training
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    Lesson 11: The structure of your website – SEO for beginners training

    A good site structure helps both your visitors and Google navigate your site. In this video, I’m going to explain to you why site structure is important for SEO and the basics of how to set up the structure of your site. Structuring your website is crucial for both usability and findability. Many sites lack a sound structure to guide visitors to the product they’re looking for. You need to make sure your visitors get to where you want them to go. Having a clear site structure also leads to better understanding of your site by Google, so it’s incredibly important for your SEO. Let’s take a closer look at…

  • What is a focus keyphrase? – Yoast SEO for WordPress training
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    What is a focus keyphrase? – Yoast SEO for WordPress training

    This video is all about the focus keyphrase. I’ll explain what it is and why it’s important. In addition, I will tell you more about the factors you should take into account when choosing a focus keyphrase. And finally I’ll explain the difference between head keyphrases and long tail keyphrases. So, what is a focus keyphrase? The focus keyphrase is the phrase you’d like your post to rank for. If people search for this phrase in Google, you want your post or page to pop up. In the past, we used to call this the focus keyword. But, since the internet grew bigger, and more and more content is out…

  • Why optimizing your images is important – All-around SEO training
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    Why optimizing your images is important – All-around SEO training

    in this course we’ve discussed a lot of aspects that are important for your site’s SEO however there’s one very important aspect we haven’t talked about yet optimizing your images so that’s what we’ll cover in this module in this lesson we’ll explain why images are important and why it’s important to optimize your images let’s dive right in whether you’re a blogger an online shop owner or you write articles for an online magazine or newspaper you’ve probably thought about whether your posts or pages need images the answer is yes there are three reasons for this first of all images bring an article to life if you use…

  • Lesson 12: Cornerstone content and the Yoast SEO plugin – SEO for beginners training
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    Lesson 12: Cornerstone content and the Yoast SEO plugin – SEO for beginners training

    Cornerstone content is a very important aspect of an SEO strategy. In this video, I’ll explain what cornerstone content entails and why it is important. Then, I’ll cover cornerstone content in relation to site structure. Finally, I’ll discuss how the Yoast SEO plugin helps you with optimizing your cornerstone content. So, what exactly are cornerstone articles? Cornerstone articles are the most important articles on your website. These articles directly reflect the mission of your company, and you definitely want to rank for them. You should choose your cornerstones carefully. Think of four or five pages you would like someone to read if they first visit your website. These articles should…

  • The importance of site structure for the search engine – Site structure training
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    The importance of site structure for the search engine – Site structure training

    In the previous video, we explained why site structure is important for your users. We talked about navigation, user experience and user signals. In this video, we’ll explore the other side of the coin: the importance of site structure for the search engine. We’ll focus less on organizing and classifying your content and more on internal linking here. Because internal linking – and by that we mean linking from one page on your website to another page on your website – helps the search engines to index and rank the pages of your site. So, let’s start with indexing. In the first module of this course, we explained what Google…