The New SEO Toolbar by Ahrefs (and How to Use it)
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The New SEO Toolbar by Ahrefs (and How to Use it)

In December, 2017, Chrome launched an update,
that broke Ahrefs’ SEO toolbar… Well… its back – faster, stronger, and better
than ever. And in this video, I’m going to show you how
to use Ahrefs’ SEO toolbar for more effective content research, prospecting, and more. Stay tuned. [music] What’s up SEOs, Sam Oh here with Ahrefs, the
SEO tool that helps you grow your search traffic, research your competitors and dominate your
niche. Now, if you haven’t used our toolbar, the
first thing you’re going to have to do is install it. The toolbar is available as a Google Chrome
extension and Firefox add-on. So you can install it on whichever browser
you prefer. Now, there are two main places where you can
use Ahrefs’ Toolbar. First is in the Google SERPs and second is
on individual pages that you’re browsing. So let’s go to Google and type in a search
query. Right away, you’ll see an inline view of the
keyword metrics for your search query in your selected country. And by default, you’ll see the US search metrics,
but you can change this by clicking on the gear icon, then click on the SERP overlay
tab and select the country you would like keyword data from. So if I choose Canada and click out of the
options menu, you’ll see the updated keyword metrics for the selected country. Now, our toolbar is obviously integrated with
our SEO tools, so all relevant reports are just one click away. For example, if you want to get detailed search
metrics for the keyword in question, you can click on the Ahrefs logo here, and it will
open up the query in Keywords Explorer where you can generate more keyword ideas using
the various reports. But you can go way beyond keyword metrics
right here on the Google search results page. If we scroll down, you can see the SEO metrics
for each individual page. The left side shows data at the page level. So you’ll see the URL rating, which represents
the strength of the page’s backlink profile, the total number of backlinks and referring
domains pointing at the page, its estimated monthly search traffic and the total number
of keywords that the page ranks for. Now, it’s important to note that the traffic
metric is based on the sum of all search traffic from all countries. And the same goes for keywords. Now, by analyzing search traffic and keywords
of the top 10 Google ranking pages, you should be able to instantly get an understanding
of the full traffic potential of a topic. So in this case, you can see that our search
query, “bumps on skin” has an average monthly search volume of around 8,000 in the US, but you’ll
see that the top ranking pages get tens of thousands or even over a hundred thousand
search visitors each month. On top of that, they rank for tons of keywords. Now, on the right side of the toolbar, you
can see the domain level metrics. And these are really helpful to get an idea
of how the domain is performing overall. For example, if we look at the search results
for a common guest post query like: “write for us” + “your topic”, then the domain level
metrics become particularly helpful. By scanning through these results, you can
instantly see which websites would be worthwhile to pitch without even clicking through to
the page. Now, my recommendation is to look at the search
traffic a domain receives as a whole and the domain rating also, which represents the strength
of a backlink profile of a target website. And they’ll often go hand-in-hand and make
prospecting much faster. You can also customize the search metrics
that you see in the toolbar. Just click on the gear icon, and in this case,
if we wanted to see just the metrics for organic traffic and domain rating, we can just uncheck
all of the other options here. And you’ll see that it’s much cleaner and
easier to scan through. The other place you’ll see Ahrefs toolbar
is when you’re browsing through pages. Now I can see this fitting into your workflow
more organically when you’re using search engines that are not Google or Bing. So let’s say I’m reading through Reader’s
Digest and I use the search function to look for hairstyles because I normally like the
advice they have on this topic. Now, this one seems perfect for me, so I’ll
click through to it. And as you’re reading through this page, you
might notice something interesting. If you look at the toolbar, you’ll see that
this page gets over 40,000 search visitors each month and ranks for nearly 32,000 keywords. And best of all, it looks like they only have
22 referring domains linking to this page. You can then click on the number to analyze
the backlinks report for this page. And there are only 29 backlinks with nearly
40,000 search visitors, so it seems to be somewhat of a low to medium competition topic. Or if you’re wondering which keywords the
page ranks for, you could click on the number beside the keywords to open up the organic keywords
report. And you’ll see that this page ranks at the
top for the keyword, “hairstyles,” as well as a ton of other long tail variations. You’ll also discover that the keyword phrase,
“hairstyles for women over 40” actually has 8300 monthly searches, which is news to me. Other sites you may find interesting data
from in your regular browsing are Amazon, Wikipedia, Medium, maybe Quora or any of your
other favorite blogs in your bookmarks. Also, any links that you click from social
media networks will ensure that you don’t miss out on potential opportunities that would
normally just pass you by. So as you browse the web, pay attention to
the toolbar, and you may find some interesting topics. So for example, you might find that some pages
have generated a ton of links organically, or that a topic ranks for thousands of keywords,
despite having a low individual search volume. Now, there may be times that you don’t want
to see the toolbar on every page. You can simply click on the icon in your extensions
bar, and it’ll put Ahrefs toolbar in standby mode. By changing to standby mode, no credits will
be used, but you’ll still be able to see the domain rating for each website you browse,
which you can see here. This way, you’ll always have a general idea
on the strength of a website’s backlink profile and if you want to further investigate the
page or website, then you can just click on the icon again, to see all metrics. Now, we want to continue to innovate and make
this toolbar awesome for you. So make sure to leave a comment and let us
know how we can make this toolbar even better. So keep grinding away, play around with the
SEO toolbar, and I’ll see you in the next video.


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