The Perfect SEO Setup for WordPress: 8 Plugins to Skyrocket Your Rankings and Traffic
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The Perfect SEO Setup for WordPress: 8 Plugins to Skyrocket Your Rankings and Traffic

– WordPress made it easy for
anyone to create a website. It’s easy to use, it’s
fast, it doesn’t require a lot of technical knowledge. Heck, even someone like
me who’s not a developer can do things like SEO and
modify WordPress with a breeze. Hey everyone, I’m Neil Patel and today I’m gonna cover the perfect
SEO setup for WordPress, eight plugins to skyrocket
your ratings and traffic. (smooth music) Before we get started, make sure you subscribe to this channel. If you’re on YouTube click
the alert notification, that way when I go live,
whether it’s on Facebook, YouTube, or LinkedIn you’ll get notified. Question, do you have a
WordPress-based website? I’m curious, let me know
what platform you’re using. Are you using WordPress, are
you using Wix, let me know. Some of the most important
factors that Google looks into in order to rank your site
are some of the following, user experience, on-page SEO, site speed, mobile-friendliness,
internal link structure, structured markups, all these
things impact your ranking, and there’s hundreds of other factors. There’s over 200 factors that Google includes in their algorithm, and today I’m gonna share with you plugins that’ll help you do all of
these things, plus more, in a really easy and controlled way. Plugin number one, W3 Total Cache. Look, load time is super important, especially because people
are using mobile devices now. Yes, there’s 4G, there’s 5G, you know, LTE, whatever you wind up calling it, but the problem with mobile devices is if you’re in a place that
doesn’t have the best reception I don’t care if you have a 5G phone, you’re not gonna load
websites really fast. The W3 Total Cache plugin,
it ensures that your site will load as fast as you possibly can. It’ll improve load times, it’ll
help you connect with CDNs, it makes better use of
your server resources so that way your server
doesn’t have to continue to push the same content
over and over again. Instead it caches it so it can deliver it to the user as quick as possible, and if you have a really
good hosting provider they have caching built in, but most of the hosting providers that I’ve seen don’t
have caching built in, hence I’m wrecking, recommending
the W3 Total Cache plugin. Another plugin that you need to check out is the Smush Image Compression plugin. If you’re creating blog content, and hey, you’re on a WordPress blog,
or WordPress as a CMS, there’s a good chance you at least have a blog article or two, and in that blog article what
do you think you’re including? Images, if you’re not you should change that and go add images right away. The Smush Image Compression plugin, what this does is ensures that your images still look really good and quality, so that way when someone looks at them they don’t look all pixelated and fuzzy, they still look really sharp, but this decreases the size of the image in which I’m talking about
the server size, right, that hard drive space that it’s taking up, so when people ping your
site it loads much faster. The third plugin that you have
to use is a Yoast SEO plugin. It does everything from
on-page optimization, controlling your meta
tags, your title tags. It even analyzes your content, telling you if you’re doing
a good job or a bad job. It creates sitemaps for you, helps with structure and markup. It does pretty much what most things that you need if you want to ensure that your WordPress blog is SEO-friendly. Now look, WordPress out of the
box is pretty SEO-friendly, but this plugin puts those last, final touches that are really important. Most people think like, “Oh yeah. “If I do most of the things, that’s fine.” No, that used to work five, six years ago, but SEO has changed. Now Google wants you to do
every little thing right, and when you combine them
all that’s when you see the climb in ranking,
the extra search traffic, and this plugin will
really help you get there. The fourth plugin is Sucuri. If your website gets hacked, you rankings and traffic will tank, and when it tanks and you
fix it it’s hard to recover. Sucuri helps you, helps prevent
you from getting hacked. Now, it’s not gonna be perfect, but it’s better than nothing. The last thing you want to do is get your site hacked and
lose all your traffic. I’ve seen this time and time again, someone gets hacked and they figure it out after a week or two, their rankings tank, they fixed it, and they
don’t recover in 30 days. Eventually they recover,
sometimes it takes two months, sometimes three months, if
they’re lucky it happens quickly. And they’re like, “Hey, my
business is in the shitter. “I’m losing a lot of money all “because of this one silly thing.” Make sure you don’t get hacked. The fifth plugin, AMP for WordPress. This helps with mobile users. Look, if you want to rank really high you want to get in on Google News, you want to make sure that your
site has the AMP framework. In other words, your tech space
articles loads really fast, Google just posts it on their end, they’re leveraging their own framework, and I found that yeah,
in the United States by leveraging the AMP framework I didn’t really get much
more mobile traffic, but other countries where mobile devices and infrastructure isn’t
as good, such as Brazil, I saw a huge increase in mobile traffic by just leveraging this plugin. The sixth plugin for you is a3 Lazy Load. When you use images on your site, even when you compress them, it still takes time for
that webpage to load. You want to make it where those images load as people scroll, that way you’re not just
loading up all these images on a page and it takes
forever for that webpage to load when people haven’t even started reading the content and scrolling. That’s why I like Lazy Load. If you’re on the site you’ll notice that as
you read my blog posts images load as you scroll. This creates a better
experience for you as a user, and search engines prefer this as well. The seventh plugin, All In
One Schema Rich Snippets. If you want to improve
your search visibility by sharing rich snippets between the page title, you gotta use this plugin. It’s great, it’s simple to use, it is one of the best things
that I’ve done out there. Now, with schema markup what you’ll find is some people are like,
“Yeah, we’re gonna use “all this schema markup
and use all these tags “even though our site isn’t relevant “to the specific schema markups.” You don’t want to do that. For example, I wouldn’t be
using stuff on, a schema markup that’s
relevant for restaurants when I have nothing related
to restaurants on my site. That’ll irritate Google and
it’ll hurt you in the long run, so when you’re using
this be nice and kind. Don’t try to abuse schema markup. The eighth plugin, Really Simple SSL. 90% of websites that rank at
the top have SSL installed. It’s pretty much become a prerequisite if you want to rank well, so use the SSL. Now, it doesn’t have to
be through this plugin. Maybe your host provides it, maybe your domain provider provides it, whatever it may be you want a secure site, and what you’ll find is some
browsers even notify users, saying “Hey, this site isn’t secure,” and that’ll cause people to bounce back, get away from your site, and over time that could decrease your rankings. You want to make sure you
have SSL, it’s that important. So, use these eight
plugins, you’ll find that your rankings will start
going up over time, especially if you
haven’t used any of them, but when you start combining all of them it does help quite a bit. If you have any questions
leave a comment below. Let me know what your
question is about WordPress or these plugins and I’ll answer it. If you need extra help
getting in the rankings, whether it’s just content
marketing, SEO, link building, head over to my ad agency,
Neil Patel Digital. We love helping companies grow their search traffic online, and
thank you for watching. If you enjoyed this video like it, share it, tell other people about it.


  • Neil Patel

    Do you have a WordPress-based website? Let me know in the comments what platform you're using. Are you using WordPress, are you using Wix, let me know.

  • Niels Bugge

    Quick suggestion to improve these videos: Add acoustic panels behind the camera!

    I really like the videos, but you have a tendency to shout a bit, and the echo created by the empty walls makes it a bit tiring to listen to.

  • We3 Creation

    Hey Neil. Sorry for an unrelated question. But which language would be better for a podcast whose main Goal is Indian People?

  • Gurchiek Consulting

    Plugin #6 Can you elaborate on how this works? You want images to load as you are scrolling instead of images loading when the page is first opened? From a mobile stand point this make UX better. How does this make your rankings better? A web crawler parses tags, text, images, and links. From a developer point of view those images are already called in the HTML. Even if the images are stored in a database somewhere the search engine crawlers would still pick those that have not loaded yet on the page because they already exist on the page prior to anyone being there.

  • Ultimate Promotions: Custom Enamel Pins & Medals

    Great list of "must have's". I've started using Cloudflare for all my DNS and google really seems to like it. Load speeds went up quite a bit too. And if you have to move a site your downtime is minimal.

  • Subhrajyoti Mahato

    Sir sorry to disturb you again. I want some help. Should I remove published date which appear on Google search or not?

  • Matt Love

    Thank you for the recommendations. Not sure about the first one. Do they not call it w3 total crash… LOL.

    I know so many people who have had problems with w3 total cache breaking css, js , contact forms etc…

    Here's me lower budget recommendations after 3 years on wordpress..
    autoptimise or fastest cache
    ewww image optimiser
    and then everything else I agree with and either use or should use Thanks for the great advice…

  • Sandro Rodrigues Do Rosario

    Your videos motivated me to research more and potentially start a SEO business. You are e legend

  • Anacate Tienda en Línea

    Hey Neil. I noticed that Smush has de Lazy Load feature. Should I activate it or definitely use the a3 Lazy Load Plugin? Thanks man!

  • Social Media 55

    Are you planning on doing a video soon on Elementor Page Builder Plug-in I feel your audience could truly benefit from some “Neil Patel Does Elementor”

  • Bryan Farrell

    I used W3 Total Cache a few years ago and using googles pagespeed checker it actually slowed the site down and gave a lower score so I abandoned it, even when I removed the plugin it didn't go back to the original benchmark. I guess things move on but I am still a bit reluctant to install it again.

    I'd welcome any thoughts

  • عالم التسلية والترفيه

    please where I can found images without copyright, also is embed instagram tool Allowed to use?

  • Bhupinder S Birdi

    Hi Neil, I have Autoptimize Plugin installed should I switch to W3 Total Cache? Which one do you recommend better?

  • Marla Szwast

    I would caution anyone against installing all of these plug-ins. I did and now my WordPress site won't save any post drafts. I lost over 5 hours of work and even the fancy Gutenberg autosave feature lost everything. Unfortunately, the save bar indicated it was saving my work, I had no idea there was a problem until I had to refresh my page, and yes, I told the post to save the draft multiple times before doing that. The only thing I have changed recently was installing these plugins, so I am sure one of them is to blame. Healthcheck is not helping me figure out which plugin is bad and I will now waste more hours trying to fix my site. One of these plugins told me to turn off my other XML sitemap plugin because it had one (I think Yoast) but it never configured a sitemap. Before trying this combo of plugins out I had 3 sec. load time and now it is at 30 seconds…obviously not helpful! I usually love Neil Patel and his advice but not this one.

  • UT Baroi

    I switched from wix to WordPress because they are horrible with the site speed all they care is design and they don't even support external CDN and the worse part is you have to pay for subdomain.

  • KeywordManagement

    On server, I compress data…optimize images with third party software. Recently, I updated updated servers to latest versions of PHP / MySQL get load times to 3 seconds or less. Will check out a few of the plugins you mentioned that i’m not currently using.

  • Accelerated Mobile Pages

    Thank you Neil for recommending AMP for WordPress plugin. We are glad that plugin is helping and very honoured to be in the list.

  • Bill Southard

    Why are you using Schema All-in-One when Yoast SEO is doing the same thing in both their free and paid versions?
    Using WP with Genesis & GeneratePress Child Theme on A2 Hosting.
    Thanks for all the AWESOME info!!!!

  • Trolley Tins

    Would you like to have a website where people write about tips to rescue animals and first aid treatments for them?
    Answer in 'YES' or 'NO'.

  • DaniNani89

    What do you think about rank math? Can be better than yoast? I have considered it, because have structured markups too (i don't like the box all-in-one put at the end of the page in free mode).

  • walzaher

    Thank you Neil!! Love it. Signed up for everything from you.

    I have been using square space so far and i am wondering if I would be better off long run to learn about WordPress and use that instead so I can incorporate what you talk about? Thanks again

  • DragosT90

    Neil, I’m using WordPress. Please tell me do I need to optimize my posts if the post is important only on that day. Let’s say that I have a football tips website. If it takes that much time for me to be in the first page, why should I optimize that post? Is It necesary to crawl it? Or I should concentrate on the Pages that I have in order to bring me traffic? Thank you!

  • Donato Carelli

    I use wordpress since 2007, it was just a blog without the section "pages" 🙂 But if find this list useful.

  • adam amer


    Neil Patel

    first I want to thank you for all your tutorials on youtube, I Learn a lot from you. about WordPress and woo-commerce I appreciate it.

    I like to make Affiliate Marketing a Woocomerce site I got confused about which theme it betters to choose from Blog with a landing page or e-commerce shopisle, storefront, nitro, Customify, and many more, etc…

  • Tom Dupuis

    AMP……ew. Don't use it. Kinsta's conversions dropped over 50+ when adding AMP. Screws up your design and most people do not recommend it. Do you research before adding AMP.

  • Kelly Williams

    I have a custom WP site, but I am thinking about switching to WIX so I have more control. Right now I have to have my Website guy make changes which is very annoying. What are your thoughts on switching? How bad will it hurt my SEO? Should I keep WP and switch to a template site instead?

  • Vishal Agarwal

    Thank you, Neil, for sharing your insights, tips and tricks. The tools will empower digital marketers and create a measurable impact on KPI'S.

  • Jon Lewis

    One concern about SEO is page load speed, and oftentimes too many plugins will slow your site down. You've also recommended Schema App Structure, Click to Tweet, and Referral Candy in the past. That would be 11 plugins. Isn't that going to hurt?

  • Ethel Vil

    I use wp and thanks for the great advice. I love all the plugins but whenever i use the schema url test always gives some warnings on not adding some topics which are not available in schema itself. Should i just ignore the warnings?? Will that affect ranking or indexing if its a new website?

  • Victor Guerra

    Hey Neil, thanks a lot for the vital info. I have a question, how long does it usually take for the reviews snippet to show up on the organic search? Do you have like an estimate? Keep it up with the good content. 👍

  • Matthew Shafer

    I'm using the top hosting package with Bluehost do I need an SSL or extra site security and do they cache? Love the video

  • Tiziana Nenezic

    I'm on WP. Thank you for the great content, as always. How many plug-ins is too many? I want to add the ones you're suggesting (I have some but not all), but I'm afraid they might slow down my site. Currently, I have 25 active plug-ins. Thank you!

  • Flip Back

    Niel, what do you think about the new SEO tool RankMath? It looks like a great alternative to Yoast. It even has Schema.

  • vandita yadav

    hey Neil, first of all, I want to thank you for such amazing videos and advice you put out there.
    I'm a beginner and I just started blogging, so can you suggest some useful and necessary videos I need to watch first? coz there's a lot here and I don't know where to go first.

  • Joan Gallardo

    I contacted this company inquiring about SEO services and before the agent spent some time trying to understand my company needs he asked whether I would be ok to spend at least $1500/month. My answer was I would need to exactly understand what these $1500/month would do for my company and the guy hung up. And I say he hung up because he got my contact info and I waited like 30 min to check whether the call was disconnected or he hung up. I called back in 30 to 45 and got the same guy and asked why he didn't call me back. His excuse was he didn't have my number and I reminded him I gave him all my info. He said not to worry he was going to schedule a meeting with an SEO expert. The call was set for a Friday at 4:00 pm. I received a call but then also hung up and never called me back again. So for a company like mine inquiring about SEO services to experience so many inefficiencies by a company that claims to be perfect on what they do, it is bad to start. I think these nice presentations have nothing to do with SEO service they are able or willing to provide. They just will spend time with companies willing to spend $5000/month.

  • Mainio Mooses

    EDIT: Neil answered my ponderings in this comment's replies, please do read for more context.

    Yups, this is beginner stuff. I was expecting a best-practice meta content (rich snippet is my only takeaway from this video) overview or site structure / indexing thing.

    Also, WordPress-run firewalls / security is a total sham. Use Cloudflare or ModSecurity or something.

    Other mentions in this video as well seem odd. This is the makings of a run-of-the-mill WP site, not best stuff by any means. Weird.

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