Tips on requesting reconsideration
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Tips on requesting reconsideration

[Brian] Hi, I am Brian White and this is my
colleague Rachel and we are in the Search Quality team in Google in the
Webspam group. We are here today with some tips on the reconsideration
process. [Rachel] All right, let’s start with the case
where you know your site has violated the Google guidelines. It is important
to admit any mistakes you’ve made and let us know what you’ve done to
try to fix them. Sometimes we get requests from
people who say: “My site adheres to the guidelines
now,” and that is not really enough
information for us. So, please be as detailed as possible.
Realize that there are people actually reading these requests, including the
people in this room. If you do not know what your site
might have done to get a penalty, go back to the Google guidelines and
reread them carefully before requesting reconsideration. Look at the things to avoid and ask
questions of people that work on your site, if you do not work on it yourself. If
you’d like the advice of a third party, you can also seek help in our Google
webmaster forum. [Brian] Sometimes we get a reconsideration
request or where the requester associates technical website issues
with a penalty. An example could be that the server
timed out for a while, or that bad content was delivered for a time, and
Google is pretty adaptive to these kinds of transient issues with websites. So people sometimes misread the
situation as “I have a penalty” and then seek reconsideration. And it is probably good idea to wait a
bit and see if things revert to their previous state. Some people attribute duplicate
content with leading to a penalty and usually the problem lies elsewhere. And say you are in a partnership with
someone else, say another website, and they put this combined effort
together in a way that goes against our quality guidelines and involve both
your website and theirs and then the end effort reflects badly on both.
You have control over your site, but sometimes it’s hard to get stuff
cleaned up on sites you do not control. We are sympathetic to these
situations. Just make your best effort to document that in a complete
reconsideration request. In the case of say bad links that were
gathered, point us to a URL that shows your exhaustive effort to clean
that up. Also, we have pretty good tools
internally, so do not try to fool us as there are actual people, as Rachel
said, looking at your reports. If you intentionally pass along bad or
misleading information, we will disregard that request for
reconsideration. [Rachel] And please do not spam the
reconsideration form, it does not help to submit in multiple
requests all at the same time, just one detailed concise report and
just get it right the first time. Your request will be reviewed by a
member of our team and we do review them promptly, that said if you have
some new information to add about your site, go ahead and file a new
reconsideration request. And finally, if reconsideration does
happen, please be aware that it can take some time to notice when a
penalty has been lifted. We appreciate your patience. [Brian] Yes, the bottom line is we care very
deeply for our search engine users, and we want them to be happy and
not have to complain. So make sure that A) The issues are
fixed with your site before filing reconsideration, and B)
make sure that we don’t have to worry about your site violating the quality
guidelines in the future. So, from the people who are part of
the reconsideration process from our end, thank you. [Rachel] Thank you.


  • Mark Palmer

    Appreciate the tips, but am still uncertain if Im doing this right. I've been diagnosing what could be wrong for 2+ months now and sent in about 3-4 requests, each with additional info as I think of it, with probaby a week between each. Is that too frequent? Is 1 month long enough to wait to see if a request makes any difference?
    I dont see how its possible to batch everything up before sending when livelihood is at risk…

  • Mark Palmer

    also – question on nature of penalty: is it possible to recover without request/manual action, or will no amount of great links and clean structuring help?

  • Mark Palmer

    are you guys reading these comments? here's a question: you say to wait and be as detailed as possible in reconsideration request – but the submittal form just has a small text box!

    Would it be acceptable/easier to record some kind of video w/ screenshots and link to that for the recon request? Ie instead of reading lots of text?

  • Will Spencer

    The data in this video just isn't true. It might have been at one time — but it is not true now.

    The vast majority of Reconsideration Requests are never read or processed.

    The purpose of this form is to fool people into believing that Google cares about the quality of search results.

    The ugly reality is that Google cares about Adwords. The natural search results are a dead project for them.

    The message is clear: If your site is accidentally penalized due to a Google error: Buy Adwords.

  • Holly Wild

    Wouldnt it be great if Google actually gave reason for sites being pulled from the index. It could be anthing. Are there any tools tehre that give us a hint of what can be wrong?

  • Axaios Lakis

    Being number ONE site in the world has lots of responsibilities, google does very good penalizing – when I search for a pharmacy online I want to get real online pharmacies not Viagra sellers and other idiots who want to sell viarga.. I say PENALIZE ALL SMART S'S it works!!

  • Jean Gauger

    I am also having very hard time with contacting google. NO replys ever! I am losing business daily. I do not spam and they do not help! If it looks like I am spamming it is because of my adwords account. HELP! if something does't happen soon my husband suggested I take them to small claims court for loss of business.

  • bonhansa

    One of my customers sites is blocked by Google. I wonder if Google is in its right here? When i make a direct-request for the site i get no entrance: Google has nothing to do with it i think. Banning from their list is one thing. Blocking direct-request is another.

  • Johannes Franck

    sachma pennt die alde da im video ein? 😀

    jedenfalls seh ich das genauso, meine 3 homepages wurden alle gesperrt wegen einem angriff (script-string integriert worden) und es gab nirgendwo einen hinweis, habs durch zufall gefunden! ihr seid echt miese leute!

  • MrMortgage1

    In this vid they say that the problem probably isn't duplicate content, but I seriously think this is a lie. I've had a bunch of sites with pages of original content and a few articles taken from elsewhere and they've been deindexed for no other reason I can think of.

    God I'd love to get a straight answer from them on WHY a site has been deindexed.

  • OfficialFrizzo

    For the longest time, search results for my site kept increasing until it got to about 35,000 search results and then one day it dropped all the way down to 2,000 search results. What would cause that?

  • Ameen Ross

    I agree, that was just what I was going to send in my reconsideration request. We need to know more about what exactly happened. Google's got the tools, right? It's shouldn't be hard for a multi-billion dollar company to write a small notification tool for this specific issue.
    Right now, the dashboard tells me: "No data available. (Why not?)" Clicking "why not" tells me to try a "" search -> no results. Then in this video they tell me to wait a little while…

  • Jenna Jones

    Some webmasters have 1000's of pages, if Google find things that are against the TOS, why do we have to find it out by ourself?

  • Paul Nate

    People stop using Google Products at end they will hurt you not help you can you see the bigger picture .. they want you to use Google Chrome , Google Webmaster tools, Google Analytics …Cant you see what they doing to all of us…. they know more about ur site then you.. Google becoming CONTROL Freeks..

  • KnocksX

    If this video had been made by Apple, it would have been 1000 times more condescending. They would have probably begun their video with "Dear Samsung-using retards, …"

  • DaNuDa

    Where this enigmatism is coming from'? If you penalized the site, then you know why, right? Why aren't you telling us so that we will know what's the problem to go fix it, don't you want better sites in general in the net or you want sites to have problems and get more problems? Then if all websites will have problems why people will need you?

  • vvanes1

    What a joke. Google itself hosted suspicious activity 41 times during the past 90 days. Search for "Google Safe Browsing diagnostic page for" on google and click the first link.
    I get hacked on an old legacy server once after 12 years which I decomission at once and redirect DNS to a save site but has to wait and wait and get stigmatized by google.
    A warning mechanism is super but be prepared to manage it otherwise you do more damage (to innocent people) than you wish fore.

  • Spook SEO

    It's easy and simple, as a requestor, one needs to be as comprehensive as possible in order to get the highest probability of being reconsidered. I mean, I'm with everyone else here, it isn't easy when your hardwork's all gone to the drain and you'd still have to work it out again by asking for reconsideration or the works in order to get the chance of having your site back up and running.

  • Paul Rone-Clarke

    And if you didn't create the links yourself – whatever you do don't mention that. Google created and facilitate negative SEO – but don't allow you to ever mention it back to them.
    "Spam for Cash" is real – and Google invented it.

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