Using HARO to Build Links for SEO
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Using HARO to Build Links for SEO


Hello, this is John Locke, and today we’re
going to talk about how you can help a reporter out and help out your SEO at
the same time. One of the main things that you can do
to help your SEO and boost your rankings is getting links from relevant sources —
trusted, authority websites. One way that I found that you can get links from
credible sources is a service called Help A Reporter Out, or HARO. “Hair-o?” I don’t
know how they say it, but we’ll say Har-rooo. So, HelpA ReporterOut.com — you go there,
you sign up, and there’s different lists that you can get on. It’s a free thing.
Basically what’s going to happen when you sign up for a contributor account, is
you’ll get emails three times a day. Monday through Friday — a Morning Edition,
Afternoon Edition, and Evening Edition, for the particular lists you sign up for.
There’s a generalized list with all the topic categories, but you can sign up for
just the specific category lists. What you’re going to get is invitations to
pitch for contributions to online publications. Basically, each email is
formatted with a list of the different pitches. [Each pitch] has a one time use
email address that you reply to, the name of the person writing the article, and
the name of the publication that it’s going to appear on. Sometimes [for the publication name] it’ll just
say “Anonymous”, but usually it’ll give the source. Then, the information that
they want from you. Usually, they’re looking for subject matter experts in
particular subjects, where they’re trying to answer a particular question. For
example right now, I’m seeing a lot of questions about Millennials in
the workplace, or crypto, or blockchain. There’s lots of different variations on
this. I think the main lists that they have are: Business and Finance, High Tech
Healthcare, General — there’s a couple others I’m not remembering right now. Those are the main
ones. If you see a pitch in there that you’re a subject matter expert on — say
if they’re looking for a source for a particular question — you just reply to
that one time use email address, the person, and give whatever they’re asking
for. Sometimes they’ll ask for a specific thing, like 250 words, or a couple
paragraphs, or just a quick sound bite that they can put in there.
And then maybe your name, your title, your headshot, a link to your website.
What I try and do is, respond to as many of these as I feel are relevant for
me. I just respond to the ones that are either about SEO, or online marketing, or
web design. I’ve gotten a couple links for e-commerce. I’ve done e-commerce sites
before, so I can speak on that. Here are some things to know about these Help
A Reporter Out pitches. The quicker you respond to these, the more likely it is
that you’re going to be included in the finalized article. These writers that
write for these internet sites, they’re having to push out a lot of content, and
publish a lot of articles. I wouldn’t wait a day, or wait until the end of the
day, to respond. As soon as you see them [in your Inbox], either forward that to your marketing
department, or the person that handles that [HARO pitches]. If I have a client where I see a
pitch that’s perfectly suited for them, I’ll either call them on the phone, or
send it to them — forward it to them. It depends on the client, and how busy they are, and
what I know about their schedule, how tied up they are. The quicker you respond,
the better it’s going to be, because these people have a deadline. They have
to publish this, and they’re not going to be waiting around [for pitches]. Usually the the deadline
for these is a couple days. But if you respond as soon as you get it, the
better it is for you. The second thing to know is: give them exactly what they’re
asking for. Like I mentioned, it will usually be a couple paragraphs, your name,
your title, your expertise — whatever it is, just make it easy for them, because
they’re sifting through hundreds of these on each pitch. A third thing to
know: you’re not going to get every pitch. In fact, the majority of the ones
that you reply to, your response probably won’t be published. This is a numbers game. You
must reply to enough of these to get a link. The way I figure it, you’re going to get
somewhere between 10 and 30 percent [success rate]. You’re not going to get a hundred
percent, that’s for sure. So reply to any of them that you feel are relevant [to your expertise], and
realize that this is a long-term strategy for building links. This isn’t
something that you can do over a week and expect to get 50 links to your
website. You might get 10 or 20 links over a long period of
time, but it’s got to be worth it. These are quality publications. They’re not
going to be your aunt’s cat blog. These are going to be name-brand
publications that you’re getting published in, so any links that you can
get from here is going to be good. Help A Reporter Out. This is a service that I
use. I monitor it. I alsoforward ones [HARO pitches] to my friends that also do SEO, if I see something that’s relevant to them. This is a good thing to be
aware of. It’s another means for building links, which is going to help your SEO.
Again, you’re usually going to be published in fairly credible websites, so
this is a good thing all the way around. if you have an SEO question that you’d
like to see us answer, go ahead and drop it in the comments below, and we’ll
answer it out in a future video for you. We’re publishing videos once a week, so
if you’re getting value from this channel go ahead and subscribe. My name’s
John Locke. my business is Lockedown Design and SEO. We help manufacturing and
industrial companies with SEO. We help them get more organic traffic in Google
and Bing, so they get more Requests For Quotes. That’s it for now. Until next
time, peace. [Outtakes: Right. If you want to be a SEO hero, you
got to get with the HARO.]

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