Using Piggyback SEO to Get More Leads
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Using Piggyback SEO to Get More Leads


Welcome back, this is John Locke. Today we’re talking about a concept that you’ll hear people in SEO talk about.
Sometimes it is referred to as Barnacle SEO. Sometimes it’s called
Parasite SEO which is kind of sketchy — I don’t know about Parasite SEO. For the purposes
of today’s video, let’s call it Piggyback SEO. Because that that is closer to
what it actually is. Barnacle SEO is a good description though – I like that
one. Basically what this is, we’re using the search ranking power of another
platform in order to elevate your own visibility. Wow this works, and
especially in local SEO, you’re going to find that this is very useful — but how it
works is you’re not just trying to rank your site by itself. Your
site is one listing, but you might not be able to get up over Yelp. In many
local SEO situations you’re not going to be able to get over Yelp, or YP.com or
maybe it’s HomeAdvisor, maybe it’s Angie’s List or something like that.
But usually it’s Yelp in local SEO. What you’re going to do is try and be as
high as possible on these other platforms in order to generate leads. The
whole point of SEO in the first place is to generate leads, to get more revenue.
If you know that you can put so much money into Adwords or Yelp
or whatever — and get qualified leads — then that is is a good strategy.
Now I’m not saying platforms like Yelp or ThomasNet or MFG or any of
the other ones that are out there are a good solution for every type of
business. You’re going to have to figure out what’s best for you. Look at the actual search rankings,
what’s on page one for your particular industry. There might
be something that’s you in the top five, or a particular platform that ranks well, and you’re going to try it out and see whether you’re getting
leads from it. Now that’s if you pay for it. Most of these have a free
profile type. Obviously where most of them make their money is with
premium placement. Yelp right now is very very bad right now. For a lot of
local businesses it’s very much a pay-to-play game right now. Not only is
google Adwords putting four ads at the top of the page in most search
results pages — there’s four ads, then the map, then you have Yelp. Maybe there’s
one or two or even three or four Yelp landing pages at the top
before you even get to regular sites, like your website. Even if
your site is the top site besides Yelp or whatever other platforms are up there, it would still
be like number four or number five overall. That’s as high as you could
possibly get. You’re not going to overtake Yelp. It’s very much a pay to play game
in some types of industries, like home services, home
contracting, HVAC, plumbing, electricians. There are so many ads at the top of page one of Google,
then the map, then you have Yelp. So what Yelp is doing right now in some results, is they
have ten sponsored results in some cities, before they get to the actual
organic listings. So paying for listings is your best option in some cases. You might have to pay for listings. To be fair,
this isn’t always the case. Depending on what your industry is, there might be
other methods of using Piggyback SEO. For example, I have one client on my roster right now, and one of
the keyword phrases that they’re trying to rank for, the
number one result is YP.com. So what we did was make sure that
we got the correct profile for them on yp.com. We
made sure that they had the right business categories, and sure enough,
they’re number one on the YP.com local landing page for that search term. Another client that is on my
roster, they did not have a Yelp profile at all. But when we created that Yelp profile, they started
ranking in one of their target cities for that that same target keyword term that they were targeting. Yelp is number one and then their regular listing for their
site is at number two. So they are effectively number one and number
two, because they’re using this Piggyback SEO technique. Like I said previously, it is going to
vary from industry to industry, what the sites are that are ranking that you should piggyback on. Normally
you’re going to see at least one platform that you can piggyback off of,
one other platform that you can get leads from — attaching like a barnacle to the side of a
ship — and rank on that platform. The key to figure this out is, how can you get as
high a placement as possible on those other platforms that are in the top five listings in the search results, consistently. Oftentimes what it has to do with is, making sure that you have the correct
business categories, so when the platform makes a landing page for a
particular service in a particular city, you are showing up for that search in in those
categories. If your business categories are wrong on those platforms, then you
you won’t show up on their landing page. This is the reason why you must get those things
right. The second thing that affects this high placement on the piggyback sites is having reviews. Sometimes
there are certain platforms that let you do Q & A, but usually reviews will get you
up there. Whatever the platform is,they will usually
put the paid results at the top of each landing page. That’s the whole thing.You must decide
whether you want to pay for leads from that piggyback platform, and whether it makes sense. For some
industries, paying for Yelp is going to make sense, because you’re going
to get leads that you can convert into cash. If you’re
converting those leads and closing them out, paying for premium placement makes sense. In certain other industries,
paying for leads on the piggyback platform will not make sense, because the leads are low-quality. I will be very honest. There
there have been times where I’ve paid for Yelp for leads. However, the leads that I got
from it were not very good. Yelp may be a good fit for paying for premium placement if you’re a restaurant, or if you are delivering
home services. In those cases paying for leads or paying for people to see you at
the top of the page on Yelp, that might be a good thing to do. Now there are other Piggyback SEO platforms out there too. I have a client in the health space, and there is a
particular website that has listings of providers, that targets what they’re trying to rank for.
Every single competitor that ranks well for this term is on this
site. So one of the things that I did for them was make sure that they had a
profile on this particular platform. Then I pointed out,
people that get a lot of reviews on this platform are on the first page of the platform, and also on page one of Google. So all
the businesses that were ranking in the top 10 on Google, they had a Yelp profile, a profile on this other platform, and
they had some local links. They had links from other local websites. Some of those
they paid for as an event sponsor. Most of them that were in the top ten of Google, were on the very first page of this other website which deals with their
particular type of health care. So I said, get
reviews, fill out your profile completely, and piggyback off of this platform,
because it is currently ranking number four for the term that you’re trying to
rank for. Yelp is number one, and this other site was number four. This is the
whole concept of Piggyback SEO. It’s using other platforms that are already
ranking. These sites are proven to be on page one of the search results. So be diligent to make sure that you’re on all those platforms.
Whatever is ranking there, get on those platforms and piggy back. Then you’re going to get more leads, simply because
it’s a numbers game, and you’re going to get the leads
from people clicking on those results. Not just the people looking directly for a single service provider. Hope that makes sense.
This is explaining what’s known as is Barnacle SEO, sometimes it’s called
Parasite SEO. I’m going to call it Piggyback SEO, because that sounds less invasive,
and less like something infectious. It sounds more like something that you would want, and
less like something that you don’t want. Piggyback SEO. My name is John Locke.
My business is Lockedown Design and SEO. I’m here every single day making videos.
I hope you will subscribe. That’s it for now. Until next time, peace.

One Comment

  • Mae House

    Hey John, thanks for explaining piggyback SEO. I rack number three in Yelp and six in YP using the piggyback method my website does is the second page on Google. I really would improve with feedback. Should the feedback be placed on all these pages?

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