What are the MAJOR changes in SEO for 2020?
Articles,  Blog

What are the MAJOR changes in SEO for 2020?

– Google makes over 3,200
algorithm updates per year. You can imagine, in 2020,
a lot is going to change. Hey, everyone, I’m Neil Patel, and today, I’m going to
break down the major changes in SEO for 2020. (upbeat music) Now, before we get started, make sure you subscribe to this channel. And if you’re on YouTube,
click the alert notification. So, what’s going to happen in 2020? Well, first of all, according
to Jumpshot and SparkToro, 49% of all searches performed on Google result in a no-click. That means almost half
of all searches on Google won’t send traffic to any website at all. People are either giving up on searches or they’re getting the answers right then and there from Google. In 2020, I expect that
to increase even more. The second big change is
that the number of visitors that people are going to
get from organic traffic is going to continue to decline. Sure, it’s being made up at the same time by more people coming
online and using Google. But according to Merkle,
the total visits produced by organic search fell 6%
year over year in Q2 of 2019. And mobile was the one
that got hit the hardest. Where visit growth dropped
by 13% in Q1 of 2019, to 5% in Q2 of 2019. So, in 2020, I would expect
the traffic to also go down. because that’s the trend
that’s been taking place. Probably not at the same pace, but I would expect it to also go down. The third big change that I see, Google is going to be competing
more heavily with Amazon. If you’ve already looked at Shopify, their company’s been on a tear, right? Shopify right now, at least
according to the Wall Street, is the Amazon alternative. It’s your own way for anyone to create their own eCommerce store. Google, this year already, or in 2019, has released a Buy on
Google feature, right? This allows people to
buy eCommerce products directly on Google. I look forward to 2020, which
Google will end up making more changes to compete
directly with Amazon. This should also potentially help people who have their own eCommerce stores, such as people on Shopify, in which they can generate more sales without people going to
their actual website. Now, even with the Buy on
Google button right now, it’s not perfect, but
again, they rolled it out. I bet you, over time, they’re
going to make iterations to make it so good, that
people don’t even have to go to your website to make any purchases. The fourth change, more
people are going to get the information that they
need through rich snippets. According to the study by Path Interactive on people aged between 13 and 18, a whopping 40% get the
information they need from a snippet without clicking through. Now, this doesn’t mean that hey, we’re getting less traffic
by Google and they’re evil. Think of it this way,
a lot of those people are just looking for an answer. Sure, they could be
coming to your website, but it doesn’t mean they’re
going to buy anything or become a lead anyways. Now, when you expand the
age group from 18 to 30, 20% get what they need from a snippet without clicking through. Some industries have already
been disrupted by this trend. Other industries haven’t yet. But Google is going to continually
make more and more changes like this to keep giving
people a better experience. For example, with flights,
if I put in a flight number, Google will show me if
that flight’s delayed, if it’s on time. They even have a nice pretty
map to go along with it. You’re going to see Google making more changes than in just flights. because they’ve had this for a while. Whether it’s hotel
availability, or it’s weather, they’re going to continually
expand this into other areas like they have with lyrics
and things like that and definitions, so
that way, people can get what they’re looking for
without having to go to a site. For example, I’m a big basketball fan. So, when I’m lookin’ up the latest scores on let’s say, the Lakers, I
don’t want to go to NBA.com. Why can’t I just get my answer on Google? See, I don’t see this as a bad thing. NBA.com may get less traffic, but hey, I’m already watching the TV, I’m already on that television channel looking at the Lakers game,
or any other sports game, and I’m looking up scores. So, when I’m doing this, they
already have my attention, but why do I need to
keep going to websites? And you’re going to see that. You may lose traffic, and sure, sometimes, people may
not have your attention, like the NBA or NFL or any
of these sports league, but here’s the thing, a lot of the times Google is providing the answers to people, a lot of the times they’re
trying to help them out, they’re improving the user experience. By them improving the user experience, sure, you may get less traffic, but A, by Google providing
better experience, more people are going to be using Google, which should help you get more traffic. B, more people are also coming online, which also helps you get more traffic. And C, a lot of those people that Google’s answering the questions for, when they land on your website, they’re not buying anything anyways. So, what you’ll see a
trend in 2020 as well, if Google’s answering people’s questions without them going to your website, the traffic you are getting, should increase in
conversion rates as well. I don’t want to end things
with you thinking that, hey, Google is evil. Because they’re not. They’re actually a really good company. They even have amazing perks, like giving their employees
discounts and money back if they do things like drive
a Earth-friendly car, right? Which is nice, so I want
to give you five tips to help you with all
the changes that Google is about to make. The first tip I have for you is to become a master at
uncovering search intent. Look, most marketers are
just looking for keywords that they should target. It’s not about keywords,
it’s about problems. When someone searches for something, a lot of times, they have questions, they’re looking for comparisons, right? Comparing one business to another to figure out, hey, what
product or service should I buy? So, you can use Uber Suggest for that. Uber Suggest will show
you all the questions, propositions, and comparisons
people are typing in related to your field. This will help you
better figure out intent. So, now that when you’re
targeting keywords it’s not just about traffic, it’s about getting the right traffic so those visitors convert. The second tip I have for
you is increase your CTR. Write compelling titles. It’s all about getting people
to click on your listing. Heck, even if you’re not at the top, it doesn’t mean that you
can’t get more clicks than the listing above you. You can do things like
creating a compelling title, using keywords in your title that your competition isn’t using, writing amazing meta descriptions that people want to
click through and read. You can also use breadcrumb
mark-up, that helps. And you can also use tools like ClickFlow that’ll help you optimize your title tag and they have a free solution as well. So, that way you can get the more clicks. Next tip, explore schema
mark-ups as much as you can. Schema mark-ups helps
your listing stands out. For example, on the NeilPatel.com site, I use the FAQ schema quite often. So, when you search for
terms like digital marketing, you’ll see an indentation with
frequently asked questions that I answer right then and there. And people are like Neil,
why would you do this? Less people are going
to go to your website. That’s actually helped
me improve my rankings and overall get more clicks to my website. The fourth tip I have for you, work on building a loyal audience so, that way you can keep them
coming back to your website. That’s why I use email opt-in. So, I use tools like
Hello Bar to get people to opt in to my list. And every time I have a new
blog post, new feature update, I send them a blast. I use tools like Subscribers
for push notifications because every time I have a new blog post, new video, new podcast,
I can send out a push, get more people back to my website. I’m leveraging social
channels, even chat bots. Like MiniChat or MobileMonkey. These are all ways for me to get more people back to my site. And the fifth tip I have for you, adopt a omni channel approach. You don’t want to just rely
on SEO or paid advertising or social media, or content marketing. You want to look at everything. When you combine everything
and use it together, you’ll notice that your CPAs go down, plus people see you more often. The rule of seven in marketing, when someone sees you seven times, they’re much more likely to convert. And this will help you build a brand. If you need help with your marketing and preparing for the future for all the changes Google’s
going to continually make, check out my ad agency,
Neil Patel Digital. If you have any questions,
leave a comment below and I’ll answer and I’ll help you out. Make sure you like this video,
subscribe to the channel. Tell other people about it. Thank you for watching.


  • Iris Torre

    So, if this if going to happen how or which is the best way to increase visits and sales. I am about to buy your last trend help "from 0 to ten k". I would like for your company to help me..thanks!

  • Zanet

    Thanks Neil
    I'm a huge fan
    I've just put my big 3 tips for 2020 and they always involve GMB

    Keep the videos coming – they are changing my business every time i apply what you say

  • Ash Genetic

    Please help me. My site doesn't show up in any search results regardless of using keywords that have low competition. My site only shows up when I type the entire domain name😭. I've spent alot on purchasing the host and domain name for a year almost $80. I've really lost hope on this. Is there a way out?

  • Maths with Muneer

    Today my channel crossed the threshold of 4000 public watch hours along with 2.41k subs. Thank you Neil for your tips and tricks always. Love <3

  • Gregory Long

    Google has come a long way in their Rich Snippet results. It seems like it was just a year ago the Snippet results for Tech Questions were from 2009… now you're more likely to get a recent and relevant result. Maybe fewer people will visit the site the result was generated from, but a fresh and correct answer will probably generate a more loyal visitor… Great video Neil.

  • SeoWebDesignGuru

    Thank you Neil. Fantastic video. Always Look forward to your videos.

    Did you consider adding voice search to the above video?

  • Money Made At Home

    Hi Neil, as always an Outstanding presentation. I'm busy testing "Subscribers", thanks for sharing. One question though. Should I enable API access on my site details page? Default is disabled.

  • Simone Baratti Marketing Digitale & SMM

    Hi neil i'm starting my business..i'm 17 …can i contact you…sorry for my english but i'm italian

  • SEO Tools TV

    Google has own way. Any brand needs to have own way. Don't complain about Google. Create great products and use the omnichannel approach as Neal does. He is everywhere: Google, YouTube, all social media, own tools, content. If one channel changes its policy as Facebook did to almost killing organic reach (right now is around 3%) you have other ones. Excuses are for losers because it's simple. Working hard and smart is important, analyzing predictions is more important for a long-term strategy.

  • Shivam roy

    This is the video which will help us in improving the quality of our content and ranking on google….thanks sir for the tips.
    Have a great day !

  • FIT with VLAD

    Outstanding video and content as always Neil! One quick question. What do you suggest as a balanced approach for content creation in terms of Article Length posting? Let's say I can create short articles (answering a specific question that has a good search on Google), mid-ranged articles (1500-2000 words) and Pillar content (2500+). Is there any pattern that you recommend between these there above? We both know that we cannot create 2-3 articles per week of 2500+ words. This is a too big a volume of work and most probably, the quality will significantly drop. I will appreciate your quick advice here.

  • Essou

    well well well, I have watched this video and I read its description, and I'm rewatching it again.
    Very scary, very interesting, hahaha with google we have to be like the good student who sits at the first tables of the classroom.

  • Nikhil Anand

    Hey, I have 1. questions how to rank in top for new website?
    2. How to create backline for high DA website for new website ?
    3.what is alternate of Google AdSense
    4. How to become SEO expert like you?
    5. How much time take to become SEO expert
    6. How to write copywriting from compitetor
    7. Which Theme you use for your website
    8. What is your hosting plan ?
    9.what is your first income from online? How much you earned you first Time online
    10. how can any person become SEO expert in 2020 ?
    Please answer my question ? 🙏🙏

  • Nomad WorkNews

    Great info as all ways. Love tip 1 near the end. Especially for my readers in the digital nomad news niche. Searchers intent will be added to my list of articles. Thanks

  • J. A.

    Another great video Neil,

    Do you think Youtube will grow your brand faster and easier than a blog these days?

    Or at least focus your main efforts on Youtube and just transcribe the rest and put it on the blog but don't put primary focus on blogging?

    I have a friend who has a blog and started a channel a year ago , says he gets about 10x the traffic from Youtube.

    What do you think?

  • Niche Site Ideas

    Prediction for 2020: Everyone is screwed and dot com crash 2 begins.. you know it's over when everyone is pushing an app like TikTok

  • osi

    This new style of videos that have been coming out lately are much better. Less "cars salesmen"-y and more chilled, less hype. I like when the information is presented in this way a lot more.

  • Ahmed Hassan

    Neil, iam start up Bussines Owner in Egypt. You really give me the power to switch my career after 23years experience in travel industry in Egypt. What I can say the Dightal marketing is not based on fixed tracks.every day you find new theory. that's to much for beginners. iam from your fellow to helping me to find best employee for promoting my start up. But every day you put New tactics that let me change agreement I did with one marketer based on One question I ask The Marketer ( Do you hear about Neil Patel, if he answered with No. I don't make contract with him. Till Now I met 10 marketer.)
    I think maybe you are The only one will be in charge for my company promotion
    Thanks you for time and your Support

  • www.DestinDirect.com

    Only about 20% of local businesses can be easily found on searches today. What are your thoughts on local online directories which can be much more reliable?

  • Dan Tetreault

    F()€|< off Google. They can kiss my ass. I am tired of creating killer content that no one sees. I'm tired of building links only to have them change the rules of the game. Web traffic is like sex, whether you get it through monogamous marriage or a hooker, it's gonna cost you in the end. Paid traffic. PERIOD.

  • Any Thing

    uber suggest is a stupid thing to waste time, one long-tail keyword showing 1000 traffic on other platforms is showing less than 100 searches so it is fake, secondly if you check competitors backlinks, it shows only one page, now it sucks.

Leave a Reply

Your email address will not be published. Required fields are marked *