What is SEO? JargonE
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What is SEO? JargonE


Hello and welcome to this episode of
JargonE today we’re going to talk about SEO or search engine optimization. So what is SEO? Well basically it’s a
name for a collective group of tactics and techniques to make your website
appear in unpaid or organic search results on google bing or yahoo. SEO is
most associated with google which is the biggest search engine in the world with
over seventy percent of the market share, google says it now processing all the
two trillion searches in a year that’s sixty thousand in a second and
5.5 billion in a day. so what does it do? Well SEO marketers target keywords or terms
or phrases that people enter in the search engine and they’re looking for
things online by targeting keywords the potential visitors to your site will be
looking for you make your pages or let you turn up in the search results in the
higher your website appears in the search engine results pages the more visitors it’s likely to get so
that’s why the top spot is so valuable search engines use computer programs
spiders to crawl around the internet these spiders then index pages storing
all the information away in a database and then on each page follow the links
like a spider crawling around the web before indexing those pages in turn when someone carries out a keyword
search search engine scours its databases to find the most relevant and
popular web pages for that keyword, relevance is determined by a number of
different ranking factors these can be broken down into on-page and off-page
ranking practice on-page factors are almost entirely in the control of the
site over this is having useful content published in a linkable format well written title tags a hierarchical
URL structure and complete image alt texts off page ranking factors are those that
site owners do not directly control these include the number of external
links to your cage how reputable and popular those sites
are and how many times the page has been shared on social media thank you very much for watching this
episode of JargonE and if you liked it leave like if you want to subscribe feel
free and check out some of our other videos as well thank you very much for
watching

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