What is SEO? – Search Engine Optimization Explained – yellowHEAD
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What is SEO? – Search Engine Optimization Explained – yellowHEAD

Many people have heard of SEO, or at
least heard of the term, but not everybody really knows it has been
around for almost as long as the Internet has. So what is SEO and how can
you use it to survive in today’s modern world? Come find out. Hi everyone my name
is Daniel and this is ASKyH, where you can ask me anything, or almost
anything. So what is SEO? SEO stands for Search Engine Optimization, which might
sound quite broad but in actuality it is. The idea behind SEO is to help a website
rank as high as possible in search results. Each such website tries to rank
for specific set of keywords. Those keywords are interchangeably called
either keywords or search terms. Optimizing a website includes several
different aspects, such as keywords, metadata, backlinks and content. In recent
years, marketing has switched from the offline world to the online world. To
understand SEO better, think of online marketing as a type of virtual mall or
shopping district. If you want new clothes, you’ll go to clothes store. If
you’re hungry and want to grab a bite, you’ll go to the food court. Like in the
offline world, people online look for specific things, be it cheap car parts, new
clothes or even a list of the 2018 Oscar nominees. This is where SEO comes in. It
is there to try and make people find these things easier. We as search engine
optimizers work to increase these websites and these search terms’
visibility online. SEO means we work on many different levels and in many
different fields to optimize any given website. Let’s say we’re working with, I
don’t know, an airline. And we’ll call it Daniel Airlines.
We’ll then start analyzing Daniel Airlines’ website but at the same time we
analyze the entire airline industry online. We analyze what keywords they’re
trying to rank for, we’re trying to see how many websites appear in search
results and so forth. Google has come a long way from the old days where you
could manipulate it easily. These days you can’t use keyword stuffing and spammy
backlinks in order to really rank high. These days, in order to rank high, you
actually need good content on your website. To sum it all up, optimizing your
website is pretty easy. All you need is good on page, good metadata, good content,
good backlinks and preferably someone who does SEO for a living. Oh and one
last thing – you should really consider doing a technical audit to your website,
but unfortunately we don’t have time to go over that today. Check out our blogs
in the link below and feel free to shoot us questions in the comments section
below. Also make sure to like and subscribe. Thank you all for tuning in
and we’ll see you next time on ASKyH!


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