What is SEO (Search Engine Optimization)? | HiiQ – SEO – Ep. 1
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What is SEO (Search Engine Optimization)? | HiiQ – SEO – Ep. 1


Hi, my name is Peter Singh-Vigilante and welcome to HiiQ – SEO. SEO stands for Search Engine Optimization and it is the process of increasing both the quality and quantity of traffic by adhering to search engines like Google’s best practices. We see some confusion from clients and potential clients about what exactly SEO is. In most cases It’s not a series of hacks or voodoo that magically ranks you a top Google search results page. Instead It’s the long game that as you continue to meet the needs of those searching online Providing them with valuable answers Google and other search engines will reward you with a higher ranking Google is like a really intense metal detector constantly running search queries through its algorithm evaluating the signals it receives from other web sites. So our job here as SEO specialists is to fill your pockets full of coins in this case. This isn’t a quick process. The analogy We like to use at our agency is that SEO is much like going to the gym Getting into shape is a long process. The same is true for SEO. So stay tuned for our upcoming videos where we’ll share tips for improving your user experience and how to answer views or questions that increase your search engine ranking. Until next time. HiiQ is filmed in Hiilite Creative Group’s studio in Kelowna British Columbia and is made with the help of our creative team. If you like this video subscribe to the channel and check us out at Hiilite.com

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