If you’ve spent any time
searching for things on the web at all you’ve probably seen
more and more of these things show up. They’re called rich snippets. They show you recipes, reviews,
directions, how-to’s, countless other things. They make it easy
to find the information you need. And the technology that makes
this possible is called structured data. What it basically comes down to is
that structured data gives you a way to properly label and connect
the most important bits of your site so that search engines
truly understand what it’s about. They won’t have to guess what everything means.
You can just tell them. And starting with Yoast SEO 11.0
we’re going to help you do that. We’ll start about laying the groundwork, making sure all the data coming out
of Yoast SEO is structured and interconnected. For example if your site represents a person you no longer have to fill out a form
with all those details. You can actually point to a user account and
say, “This is the person I’m talking about.” It’s much more useful to search engines
and it’s less work for you. In the future we’ll be rolling out
lots more Schema powered features so stay tuned.