Yoast SEO Tutorial 2019 How To Set Up Yoast SEO Plugin On WordPress
Articles,  Blog

Yoast SEO Tutorial 2019 How To Set Up Yoast SEO Plugin On WordPress

in this video I will show you how to set
up step by step the Yoast SEO plugin for your WordPress website I did make
another video on how to get organic traffic to your website if you watch
that then you know that I breezed over the Yoast SEO plugin but if you haven’t
watched it I’ll link that right here and in this specific video though I wanted
to focus just on setting up the Yoast SEO plugin correctly and then also go
over what it actually does if you like real business tutorials if you like real
business advice from experience that can help you grow your business help you
grow your personal brand and also help you grow personally then click that
subscribe button below hit the bell icon this way you don’t miss any of my weekly
videos okay so the Yoast SEO plugin is very powerful it’s very powerful in
optimizing your blog posts and your pages on your website so that they could
get found in the search engines like Google and who doesn’t want to get found
in Google right you want more traffic to your site so this is one of the most
crucial on-page aspects and I’m going to share my screen now and show you
step-by-step exactly not only how to set it up but why it’s so important so I’m
here in the back end of my WordPress website we are using Li photo booth
rentals calm it’s a satire issues it’s a test website that we do a lot of things
on if you watch my other videos now the first thing you want to do if you are in
the backend of your WordPress website is come down to plugins on the left and you
want to add a new plug-in so click add new you’re going to come over here to
search plugins and you’re going to put Yoast SEO now I already installed this
so it’s it will say right here see how says update now you’re going to get
where it says install now if you don’t have it so you want to click install now
and then once you click install now you want to click activate so you want to
install it and activate I already have the Yoast SEO plug-in activated you can
see this has over a million active installations 25 over 25,000 great
reviews really is a great plugin I can actually update mine so
update this when you activate it you should get taken over to the wizard page
if not you’re gonna come right up here to this why click on configure
wizard you want to get the first step there’s 12 steps here they’re very easy
though you’re going to click on configure Yoast SEO I do right here
here’s your two options choose under construction if you want to keep the
site out of index of search engines don’t forget to activate it once you
already publish your site so if you’re brand new it’s a brand new site you have
no content on it yet you might want to click option B my site is under
construction and should not be indexed yet now if your site is live like my
site you want to click option a my site is live and ready to be indexed this is
just letting Google search engine and search engines take your information for
your site and get it indexed in the search engines so it can be found so I’m
gonna click the option a because my site is live could always come back in here
and change things too so don’t worry what does this site represent is it a
blog and online shop a news channel a small off offline business I’m gonna
click a small offline business because that’s what we are
does your suburbs and a person or a company this is a company so pick that
the name of your company I’m just gonna put abbreviations L I P B Long Island
photobooths you could also choose an image I’m not gonna choose an image but
for your business you can do that choose an image now you can put in all of your
URLs for your business your Facebook Twitter Instagram right I’m not going to
do that because I want to sit here and take up all that time doing that but it
is a good thing to do so once you do that then you would just click Next here
search engines should show post in search results definitely because we’re
gonna be blogging search engines should show pages of course search engines so
portfolios yes if we have portfolio search engine should show staff why not
testimonials you ask products why not feeds sure I leave it all these on yes
depending on what you don’t want to be shown if you don’t want staff if you
didn’t want your products page you could say no but why not you want that stuff
being found does or will your site have multiple authors if you have a lot of
people writing and blogging you would click yes this only has one author so
we’re gonna click no and hit next here we have to get Google
authorization code so that we can verify this we’re gonna click on this right
here get Google authorization code so once you get taken over sign into Google
sign in to the business Gmail where you can get the authorization code you’re
going to copy it just by clicking here and you can paste it in here and then
click authenticate done authenticating it’s going to come to this page and it’s
just explaining you know what’s going on here and that they’re connecting this
for the health of your site it shows you your website right here you want to make
sure that you’re on this right here the site that you’re on for your your
WordPress and then you’re just gonna click Next now right here a website name
we have long island photo booth rentals honestly I like to abbreviate things so
what I’ll do is usually I just put Li PB because this is just so long number one
or you can leave it I like to just abbreviate thing so what we’ll do here
is oh I PB now you get to pick do you want a dash or a pipe I’m gonna use the
pipe and what this is it just separates things in the title of the website and
then put your brand name your website name at the end after the pipe and I’m
gonna show you an example of this in Google so you can see what I mean by
this really quick so right here I’m in the Google search engine the top search
engine where everybody’s searching for things and one of the blog posts on this
WordPress website that I’m showing you in demoing it’s labeled average cost of
photobooth now this is a photo booth rental website so a blog post that we
created was on the cost of photo booths the average cost of a photo booth
because we know people are searching for that and I think we’re on page 4 right
now I believe page 5 actually and it’s good that’s that’s not perfect rankings
but at least we’re index right now so that’s the first sign Google index to us
and what that means is we’re actually popping up in the search engine we’re
not on page 1 which where we want to be and I’ll show you how Yoast can help you
do that on the on page but I want you just to look at what my title my URL
structure and description is so my title is right here
the average cost of photo booth rentals here’s my URL right and then this is the
blog post URL and then here is my description this is what’s popping up as
my description so keep that in mind these are three important things for
your on page and what Yoast is gonna help us optimize now another thing I
wanted to show you because I was just showing you the dash symbol the pipe
symbol and I said I’d like to use the pipe symbol and when you use the pipe
symbol and you set up the wizard you’re gonna get a pipe just like this you know
it says photo booth rental pipe symbol San Francisco so what I’m going to do
now is because I chose the pipe symbol and then Li PB member I chose my website
name as Li PB right here website name Li PB and I’m choosing the pipe symbol so
now every time I blog post it’s going to create my title in the search to be
let’s say the average cost of photo booth rentals pipe symbol Li PB just
like this guy is doing photo booth rental pipe San Francisco right so
you’ll see this you could choose a dash if you’d like this person is doing photo
booth rental pipe open air photobooth okay so you get to choose what you want
to put in there I always usually choose the brand name or the author name to put
in there depending on what type aside it is because this is a company I’m gonna
choose just Li P because I don’t want to put that long long name of the business
so we’re gonna click Next here is the newsletter that you can join I’m just
gonna you know click Next I’m not gonna sign up to the newsletter right now you
could if you’d want then here’s some premium features you could upgrade you
can get training again if you want to take this stuff you could advance stuff
to help you learn more about the Yoast SEO and other things you can do but you
don’t need to I’m just gonna click Next and you’ve done it now we’re at 12
success everything’s set up in the wizard I’m going to click close and now
what we’re going to do is I’m going to show you now that Yoast is completely
set up and the wizard setup you got that done that’s what you should have done
now on your WordPress site you installed and activated Yoast you
configured the wizard that’s all set up now you want to actually optimize a blog
post or a page on your site I’m gonna show you how to do that we’re gonna
optimize a blog post I already have a post on here so if you don’t have a post
you would just click add new but I’m gonna go to all my posts and I’m just
gonna choose a blog post and we’ll pick that average cost of photobooth once and
they already show that the average cost let me just click Edit this so that it
would pop up now when you go and click to post a new page or a new post blog
post this is all going to be empty so there’s gonna be no image there’s going
to be no title here’s your title right here’s your image that you could put you
put your images through here there’s gonna be no content in here no texts no
blog text right at all here’s a video we put there’s gonna be none of this we’ve
embedded the map what’s really important section is this square right here this
is the Yoast SEO plug-in now that it’s all configured and set up and what’s
great about this is it’s going to give us some data that we can make sure we’re
using this correctly and that we’re optimizing our blog post or our pages to
the best capabilities and the first thing you want to be aware of is the
title the slug or the URL of your post or page and the meta description so if
we click right here once you come down to yours click Edit snippet and what’s
great about this is it allows you to choose the title you want for your blog
or your page it allows you to choose the slug this is the URL that you want for
your page and then the meta description this allows you to choose what you want
the meta description to be so I’m gonna jump back over to Google and show you
again remember I showed you here was our title here is our slug or URL and then
here is our meta description now what I like to do and everyone has their
different theories but what I like to do is I’d like to make sure that the
keyword term the important term that I’m trying to rank for and get indexed in
Google is in my title it’s in my slug or URL and then it’s
also within my beginning on my description now you see
it’s not in my description right here so I want to fix that so what I would do is
and the keyword I’m going for is average cost of photo booth let’s say I push
this blog post to page one for average cost of photo booth now what I want to
do is get in front of the people that are typing that in and as you can see
I’m using something called the keywords everywhere extension so it’s showing me
140 people a month type in average cost of photo booth or terms around that
right so and if you’re unaware of what this is don’t worry in my other video
how to get organic website traffic I go over that so just look up that side I’ll
actually link it above or put it down in the description but that will explain
how I’m looking at how much traffic is getting searching on this term so I want
to take this from page five I want to be on page one for this term and get some
of that traffic so I got to fix a couple things so I know I want my keyword to be
average cost of photo booths so I want to start I’ll start it off with
something enticing looking for incredible deals or the average cost of
photo booths we have top photo booth rentals within the local area just look
at what people are saying about us what we got to see here too is we don’t want
to go too long you notice how this changes colors it turned orange orange I
like to keep it in the green so let’s see what green is so we could just say
look what people are saying yeah we’ll keep it like that you see how this stays
in the green that’s good we want it to be in the green because if you go too
long it starts to turn orange and then if you go away too long it will actually
start turning red and stuff you don’t want to be in that area stay in the
green because this is what’s gonna fit inside of the search engine this is that
one when you’re in the green this is what people going to see this is the
amount of words and characters you see you could only see so much you’re not
gonna see everything so now we know that this is going to fit in there and what
did I do I got my main keyword in there so I’m good with that what you
would do is you’d write a nice article and you could write that you know if you
if somebody’s writing for you you could have them just send you the article in a
word doc or if they’re putting it and sharing it in Google Drive and you’re
just gonna copy and paste it in here we already have a blog article but what we
want to do next is once we copy paste our blog article in here once we set our
title with the keyword in it that we want once we know our slug is good and
optimized once our meta description has our keyword in and it’s optimized we
could come down here and open this up and it’s going to tell us our problems
and what’s good and what’s not good so what’s good is there’s internal links
good job Meta Description length well done because we’re in the green text
length the text contains 1,500 see nine words good it’s nice long text so that’s
good we like long-form content problem key for it key word phrase key phrase
length no focus key phrase was set for this page oh so right here the focus key
phrase let’s actually add that in there average cost a photobooth that’s in
there and what we would want to do come up here once you do that sometimes when
you update things you have to update it here just so that it calculates down
below sometimes it takes that so now just
updated and we want to come back here to focus keyword phrase let’s see so it
says your key phrase or its cinnamons do not appear in the first paragraph this
is something actually I like to do too I do like to put my key phrase in the
first paragraph so you know what I’m gonna do is I’m gonna come up here I’m
gonna take my keyword phrase I could make that sound probably better but for
this demo I’m not gonna sit here and go on and on but you see now I have the the
keyword in the first paragraph so now what I’m gonna do now just gonna click
update and see if they give me a better grade on that so what’s really cool
about the Yoast SEO we’re able to force and set the title the slug which is the
URL we want to put the keyword in the URL or a variation of the keyword in
there and we can also set the Meta Description like I showed you before and
now we’re going through and they’re taking the focused keyword that we set
which is the average cause of photobooth because we know we want to rank for that
in Google get index we’re ready index more on page
five so I’m just trying to get better and stronger on page so yo sessio will
go through and give me the green things that I’m correcting you see so let’s see
this key phrase density it’s too low the key phrase was found three times
they want me to put the key phrase in there more than once
me personally I still get great results not having the key phrase stuffed all in
there they probably want me to get to 0.5% so
for their example let’s do that okay so I added that word again let’s see what
we get now key word for a densities 0.3 they probably want to see it again well
you got to realize I also use variations that they don’t really talk about in
here a variation could be also prices of average photo booth rentals right that’s
another way of saying my main keyword and I’ll sprinkle those type of terms
throughout my content but for this sake if you want to make it green we have to
add the keyword two more times in the content so let’s do that I added the
keyword in my content a little more just to get the green light right here you
could say key phrase density 0.5% this is great I personally don’t mind being
around three or four percent to be honest with you depending on how long my
piece of content is again I like to write long form pieces of content that
makes sense that are very informative and the more you do that the better you
are with actually providing quality content the better and I just feel like
you don’t have to overstuff the key word but for the sake I just wanted to show
you get the green light by putting your keyword and working it in there where it
makes sense for this demo I just threw it in there a few times so that it’s in
there but again make sure it makes sense where you’re placing the keyword so we
did that that’s good SEO title okay so it’s telling me the titles too short so
pretty much it is saying that the title is too short the average cause of photo
booth rentals for your next party okay now it’s green you see that it was too
short so I updated that remember I gotta come up here update let’s get back to
Yoast and let’s check on this now so we have a lot of green lights going on now
good outbound links have no outbound links it says okay so I need a link
that’s outbound I do have links that are linking to inter pages but I need links
they’re outbound okay let’s do that quick
all right let’s link out to our review page on let’s say maybe Google or Google
business page or maybe let maybe Yelp or one of our social platforms so we’re
gonna take this Facebook page and link out to here with the word reviews so
people go over there and read our reviews so there’s gonna be an outbound
link because it’s not staying on the site we’re out pounding that link over
to Facebook and that’s done let’s go see how we go with our score now okay
outbound links good job key phrase in title the exact match of the key phrase
appears in the SEO title but not at the beginning try to move it in the
beginning again this is something that I don’t mind if it’s not an exact big
beginning if you want it to be in the beginning you want to get a green light
just move it to the beginning and the SEO title remember you’re going to edit
snippet in the Yoast and you can move it so if I just move this with you know
that but you know what me I don’t mind that I’m leaving and how it is but if
you want a green move it to the beginning key phrase and meta
description omit meta description has been specified but it does not contain
the key phrase fix that well it does consider it because they’re just seeing
because it’s probably an S on the end I put average cost of photo booths so it’s
probably not realizing that but I know Google will understand that so I’m not
gonna change that but if I changed it like that average cost a photo booth it
probably would update and think that it’s in there if I went and updated this
but I’m leaving it like that so you understand remember your titles optimize
your slug is optimized description title everything is optimized we have a lot of
green lights so this is the power though of the Yoast SEO plugin it’s allowing us
to understand desire does our content have everything optimized correctly did
we set our title did we set our description did we set our slug and
these are the three main important things right here another thing you
could do is you know you might want to write your blog post or your page
optimize it and then you might want to share it on face
book or Twitter so if you go over to these three bars right here social you
can set up you say I set it up this is gonna be the title Facebook title for
when you when you share it a little description and then you can also upload
an image and what you want to make sure is that the image is a certain size
right here 1200 by 630 this way when you share this blog post on Facebook or you
could also set up for Twitter right here we did when you share it on Twitter it’s
gonna have a nice image on Twitter the key word in the title explaining in a
little description and they click over to your blog post so that’s how you use
the Yoast SEO plug-in remember when we first started and I showed you where the
site is on page 5 for our main keyword average cost of photo booth we fix some
things you know you saw the all the red lights that were on in our blog post cuz
we just use this as a demo site we just publish content there’s different
tutorials we use this for and this site is still getting decent amount of
targeted local traffic and it’s making money but I just wanted to show you how
to use the Yoast SEO when you’re even doing blog post or other pages you want
to make sure that these things are set up because the Yoast SEO is going to
feed Google the right information saying hey we want to be found for average cost
of photo booths we have a page on it or a blog post on it it’s in our Meta
Description it’s within throughout our content we’re optimized for it
we have it in our title right all of the three main things title URL or slug and
description are good and then the rest of the green lights you make sure and
you should get indexed at least by Google the other thing is really
depending on the competitiveness of the term that doesn’t mean you’re gonna go
to page one that’s just on page SEO you want to go pay to page one there’s a lot
of other things you need to do like get traffic get branded traffic get social
shares coming in and get powerful links linking back to your website I go in on
that and other tutorials you could find more of my videos down below or
throughout my youtube channel on more of those topics of getting targeted traffic
and organic traffic that covers that more but at least we went over again I
wanted to show you how to configure set up activate and use the Yoast SEO plugin
I hope that makes sense so that is how I use and setup the Yoast
SEO plugin I hope that was helpful and if you did find it helpful please like
comment share this video with anyone this can help but if you have any
questions definitely comment below and if you’re just in the beginning
phases of starting your business or building your website or revamping your
website what I did is I made a free web design course and I’m gonna link that
below it’s absolutely free I put it in the description below definitely check
that out and again if you find these tutorials
helpful subscribe share them and I’ll see you in the next video


Leave a Reply

Your email address will not be published. Required fields are marked *